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Detroit-based Lowe Campbell Ewald only held the account for about 18 months.
Detroit Free Press
By: Greg Gardner
December 4, 2014


Cadillac has moved its advertising account to Publicis Worldwide, which replaces Detroit-based Lowe Campbell Ewald that had the account only since mid-2013.

The switch is effective immediately, according to a Cadillac statement.

"This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Uwe Ellinghaus, Cadillac chief marketing officer. "We have spent much of this year refocusing on the core values of our brand. Adding Publicis Worldwide to our team —with its undisputed expertise in luxury brand building — will further our progress globally."

Arthur Sadoun, CEO of Publicis Worldwide, called the decision "an honor and a privilege."

"We will work passionately with the client leadership team to strengthen the power of the Cadillac brand," Sadoun said.

While Publicis is headquartered in Paris, it has several offices in the U.S.

"Geography is not a concern," said Cadillac spokesman David Caldwell. "This is about the best team suited to our brand building mission."

But it further loosens Cadillac's ties to Detroit. Cadillac President Johan de Nysschen is moving its marketing staff of about 100-person to a new headquarters in Manhattan next spring. Product development will still be based at General Motors' Warren technical center and several models will be assembled in Lansing, Detroit-Hamtramck, Arlington, Tex., and eventually in Spring Hill, Tenn.

De Nysschen, who is credited with reviving Audi's sales and also led Nissan's Infiniti luxury brand, has laid out a long-term strategy since taking charge of Cadillac in September to double the number of models and double its global sales to 500,000 by 2020.

"De Nysschen is absolutely determined to break all old ties with Cadillac's previous marketing regimes and he wanted a New York ad agency to go with the brand's new marketing headquarters in Manhattan," said Peter De Lorenzo, a former advertising professional and publisher of the AutoExtremist blog.

"Short term it doesn't really look good at all, but de Nysschen's initial plan for the brand extends five years out, so he's counting on any hand wringing associated with these early moves to be distant memories by the time 2019 comes along."

Full article available at link.
 

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Quit being so "hard assed" about it, Dequindre. :lmao:
Did you just say you think he has a hot ass!? :->>


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Didn't even seem like it was 18 months, but I guess it was, barely.
 

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Typical Total Recall Motors/GM move - instead of building great products, they change the marketing. And there is no Cadihack that is a great product - either they are cramped, ugly, cheap looking, tacky, or a mixture of all of the above. Only the gold-tooth crowd and stupid people who think they have money would buy one.
 

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While Publicis is headquartered in Paris, it has several offices in the U.S.

"Geography is not a concern," said Cadillac spokesman David Caldwell. "This is about the best team suited to our brand building mission."
Cadillac President Johan de Nysschen is moving its marketing staff of about 100-person to a new headquarters in Manhattan next spring. Product development will still be based at General Motors' Warren technical center and several models will be assembled in Lansing, Detroit-Hamtramck, Arlington, Tex., and eventually in Spring Hill, Tenn.
So geography is only a concern sometimes, sort of...
 

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My baby drove off in a brand new ad agency.... Yeah, My baby drove off in a brand new ad agency. Screw you Detroit; We're a global company!!!

We love the Germans! We hate the poor! We need prestige and we'll charge more...
 

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My baby drove off in a brand new ad agency.... Yeah, My baby drove off in a brand new ad agency. Screw you Detroit; We're a global company!!!

We love the Germans! We hate the poor! We need prestige and we'll charge more...
Your cynicsm may need refocusing.... Cadillac is (or is supposed to be) a luxury car and prestige marque. Such owners most likely not only do not care about the poor, but would rather be as far away from them as possible. Not being blasphemous, just sayin. Plebiens drive Chevys.
 

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My baby drove off in a brand new ad agency.... Yeah, My baby drove off in a brand new ad agency. Screw you Detroit; We're a global company!!!

We love the Germans! We hate the poor! We need prestige and we'll charge more...
...and as we leave Detroit, we hope our butt won't get hit by the door! :lmao:
We're unreasonably upset! Over **** that has no bearing on our lives! We have a poor understanding of reality and irrational regional allegiances!

Maybe Uwe saw the post about the Escalade couple going to the orgy. Or got remembered that it's retarded to advertise the ATS without the light blades
Their ads have been getting better, but there's zero emotion in them.

Your cynicsm may need refocusing.... Cadillac is (or is supposed to be) a luxury car and prestige marque. Such owners most likely not only do not care about the poor, but would rather be as far away from them as possible. Not being blasphemous, just sayin. Plebiens drive Chevys.
Plebeians*
 

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Campbell-Ewald had Chibby for about 90 years didn't they? With a long and sorry run of pitiful GM Unprofessional Klasse ads I might add.

As has been pointerd out by others, the agency may create the ads, but Mgmt., Inc. must approve them.

GM's long and storied history of laughably pitiful PR does not lead me to believe that changing horses midstream will help Cardiac advertising in the least. Hoping I'm wrong.

They should have hired a successful agency. The Martin Agency, who run the GEICO ads, would be my first suggestion.

http://www.martinagency.com/work/geico

But barring that, a French company is a GREAT idea!!!!!! :rolleyes::rolleyes::rolleyes::rolleyes: (Please note mild sarcasm.)
 
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