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Cadillac considers building new car at Saab plant
By James Mackintosh in London and Nicholas George in Stockholm
March 11 2004 22:01
General Motors is considering building a small Cadillac car at its persistently loss-making Saab factory in Sweden in an attempt by the world's biggest vehicle manufacturer to fill the plant.
The company has developed a design concept for a small Cadillac, which would share underlying technology with the Saab 9-3 saloon. It is now examining the business case, with a decision expected in the next few months, according to insiders.
If the project gets the go-ahead it would be the first time Cadillac, the US luxury brand, has built a vehicle in Europe. It would also be the first Cadillac to be sold only in Europe, and would help the brand with its relaunch in the continent, begun last year.
Full story here
By James Mackintosh in London and Nicholas George in Stockholm
March 11 2004 22:01
General Motors is considering building a small Cadillac car at its persistently loss-making Saab factory in Sweden in an attempt by the world's biggest vehicle manufacturer to fill the plant.
The company has developed a design concept for a small Cadillac, which would share underlying technology with the Saab 9-3 saloon. It is now examining the business case, with a decision expected in the next few months, according to insiders.
If the project gets the go-ahead it would be the first time Cadillac, the US luxury brand, has built a vehicle in Europe. It would also be the first Cadillac to be sold only in Europe, and would help the brand with its relaunch in the continent, begun last year.
Full story here
