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Cadillac has knocked off Mercedes-Benz as the most hip-hop of brands in the U.S. market.

In 2003, Mercedes was the most-mentioned brand among songs occupying Billboard's illustrious top-20 list. The three-pointed star showed up in top 20 lyrics 112 times during the course of the year. Lexus came in a distant second in 2003 with 48 mentions, while Cadillac was fourth scoring 46 mentions.

The highly publicized findings came thanks to research published by Agenda Inc., a San Francisco consulting firm run by a 30-something brand strategist named Lucian James. James says that luxury products are substance of what is popularly considered "bling bling."

According to James, the tide of bling may be turning away from Germany and Japan and back to Motown, at least among popular songwriters. Cadillac has found itself in top-20 songs fifteen times in January 2004 alone, while Mercedes and Lexus have been shut out. The most popular mention is by the hip-hop duo Outkast, in their chart-topping "Hey Ya!," and is a major reason Cadillac has done so well on the chart. "Don't want to meet your daddy, just want you in my Caddy," Outkast's popular song proclaims. The song has been on Billboard's chart for sixteen weeks. "Slow Jamz" by Twista and "Salt Shaker" by the Ying Yang Twins were other songs referencing Cadillac's brand or products.

James says the "Billboard chart represents a key barometer, albeit an unscientific one, of brand relevance in hip-hop and youth culture." Mercedes' Billboard dominance in 2003 coincided with a record-breaking sales year in the U.S. market. The two weren't necessarily related, but Mercedes' mindshare among America's most impressionable did not go unnoticed by the brand's decision makers. Mercedes' U.S. marketing division hooked up with top rap artist Jay-Z in November in a car giveaway program and used some of his lyrics in its advertising and provided some of hip-hop's biggest names with shiny new cars for flashy music videos. "Hip-hop has always been about defining your status. Aligning yourself with brands in lyrics are the best short-cuts to do that - especially if you want to be understood by a global audience; Gucci is the same whether you're in the USA, or anywhere else. And that works the same for anti-bling brands like K-Mart and Payless Shoes too."

James' brand index, dubbed American Brandstand (viewed at www.agendainc.com), not only tracks auto brands showing up on Billboard, but all brands. He says that rap artists, as opposed to rock, adult contemporary or alternative bands, tend to mention brands most in their lyrics and use everything from Hennessy to U-Haul as "metaphors" for status. The most promising trend, according to James, is that hip-hop is becoming mainstream and its metaphors are gaining importance among buyers young and old. -John D. Stoll
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Source: The Car Connection
 

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Cadillac's popularity will only grow, with a new ultra-lux sedan coming along with the new STS and DTS Cadillac is coming back

Now all they need is a small car based luxury SUV!!! Besides SRX which is big!
 

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Originally posted by alvbazan@Jan 26 2004, 09:48 PM
Now all they need is a small car based luxury SUV!!! Besides SRX which is big!
Yeah that thing will destroy the X3 which is getting horrible reviews. I rather see a CTC & CTC Convertible first though.
True Cadillac definetly needs a compact coupe to compete with Infinit G35 and the Chrysler Crossfire
 

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What will become of the world when Acura isn't mentioned in any rap song?!?!? Heaven help us all!!

:lol:
 

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More on this:

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DETROIT, United States (AFP) - Move over Mercedes-Benz, Caddy is this month's king of cool, according to Americas trend-setting rappers and musicians.

While the German luxury brand was the favoured status-symbol of rappers last year, a review of the top 20 best-selling records in the United States in January shows that Cadillac was the hottest set of wheels this month -- at least in the eyes of America's music-makers.

"Don't want to meet your daddy, just want you in my Caddy," runs a line from "Hey Ya!" a tune by hip-hop band Outkast.

"If you ain't got no man, hop up on my Brougham, I keep it pimpin like an old man," says rapper Twista in Slow Jamz.

General Motors Corp.'s Cadillac Escalade sport-utility has long been a hit with young, wealthy, black athletes and rappers, and now the brand appears to be flavour of the month with the hip-hop community.

The home-grown luxury brand got more namechecks than any other car brand in the lyrics of the top 20 tunes on the Billboard charts, according to Agenda Inc., a San Francisco, California, consulting firm.

"Cars are the ultimate status symbol," said Agenda's president, Lucian James, who explained that the hip hop community's love affair with all things bling-bling -- status symbols such as Hennessey liquor and Gucci clothing -- extends to 50,000 dollar vehicles.

In 2003, DaimlerChrysler Corp.s Mercedes-Benz had the most street-credibility of any brand, as measured by the Billboard barometer of popular culture. Cadillac placed a distant fourth.

The German automaker was quick to capitalise on its street creds, partnering with top rap artist Jay-Z in a promotion in November, using some of his lyrics in its advertising, and providing some of hip-hop's other biggest names with new cars for flashy music videos.

And while Cadillac may be top of the pile right now, Mercedes-Benz will remain top dog in the long run, James said.

"Mercedes touches more of the pop culture, because it reflects a more expensive lifestyle. It became a great metaphor of success all the way back in the early 90s when a popular rap group "N.W.A." sang about rolling in my Benzo.'"

http://story.news.yahoo.com/news?tmpl=stor...ic_040130000049
 
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