I was just looking at what kind of prices Caddies are fetching in Europe, and it seems like some dealers are actually offering 50% discounts on brand new cars.
This one for example:
http://eng.autoscout24.com/home/ind...=&make=17&model=15853&pricefrom=&euroto=&zip=
Loaded STS V8, MSRP 68k Euros, asking 33.9k. There are also two new loaded V6's listed for 28k Euros (MSRP 51k).
Are the margins that large that they can let these cars go for half price, or are they selling them below cost? Keep in mind that these prices include a 19% sales tax, so the dealer actually gets 28.5k Euros for a loaded STS V8.
This one for example:
http://eng.autoscout24.com/home/ind...=&make=17&model=15853&pricefrom=&euroto=&zip=
Loaded STS V8, MSRP 68k Euros, asking 33.9k. There are also two new loaded V6's listed for 28k Euros (MSRP 51k).
Are the margins that large that they can let these cars go for half price, or are they selling them below cost? Keep in mind that these prices include a 19% sales tax, so the dealer actually gets 28.5k Euros for a loaded STS V8.