http://www.businessweek.com/lifestyle/content/apr2008/bw20080418_087885.htm
27 Highway MPG for DI Outlook? Wow!!
27 Highway MPG for DI Outlook? Wow!!
Business Week Saturn Article
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Wow, that's better that the 2008 Mercedes-Benz GL320 CDI! Not bad for a seven passenger vehicle!!!
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Damn, that is amazing, that's about 32-33 MPG the gallons the rest of the world uses, vs my Impala which might get 35 highway or so....DI is a big step forward- that is amazing for a such a huge vehicle.
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and not to mention gas is almost a dollar cheaper than diesel (at least where i am)Wow, that's better that the 2008 Mercedes-Benz GL320 CDI! Not bad for a seven passenger vehicle!!!
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Why did it feature a photo of a the last generation Vue? Not helpful.
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Not only last generation, but pre-facelift last generation - so 2005 or earlier.
2015 Cadillac XTS Platinum, 2014 Cadillac Saks 5th Ave ELR, 1989 Merkur XR4Ti, 1989 Merkur Scorpio
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That's really bad.
Something like that could give the impression they don't know what the hell they're talking about...
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AAAaaarrrghhh.....look at some of the comments underneath the article:
"Why did GM spend all the cash on a new brand of low tech, poorly built, unexciting autos?"
The new Saturns are some of the most exciting vehicles I've seen in a while, from everyone, not just GM.
"Why did GM spend all the cash on a new brand of low tech, poorly built, unexciting autos?"
The new Saturns are some of the most exciting vehicles I've seen in a while, from everyone, not just GM.
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Thats really great, though of course this means that...
Traverse = 27mpg
Acadia = 27mpg
Enclave = 27 mpg(maybe 26 mpg since it's heavier?)
I dont know if this is a good thing or bad, it's great that they all get better MPG since they got the Direct Injection, but unless Saturn gets exclusive advertising first, it just becomes a selling feature for the Lambdas, but it does not really provide any benefit for any of the brands, not really a terrible thing, I guess that it leaves the choice up to the customer.
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I actually have a degree in marketing but I don't get what goes on in these focus groups. This whole think/rethink/don't think/we stink marketing effort is silly. The article makes brand identity seem like having a relationship with a super "high maintenance" ex. girlfriend or something.
How's this for a marketing message: Inform the public that Saturn is now about European design and features cars from and sold in the European market and around the globe. That it is a different kind of car company because it products are different but we still give great customer service and don't hassel you about price.
All this other stuff is a bit silly IMO. Where are the good marketing people? Where are the "where's the Beef people?" Where are the Heartbeat of America people? How did we end up with Pontiac is Car and Saturn - Rethink and Ford, Drive one.
How's this for a marketing message: Inform the public that Saturn is now about European design and features cars from and sold in the European market and around the globe. That it is a different kind of car company because it products are different but we still give great customer service and don't hassel you about price.
All this other stuff is a bit silly IMO. Where are the good marketing people? Where are the "where's the Beef people?" Where are the Heartbeat of America people? How did we end up with Pontiac is Car and Saturn - Rethink and Ford, Drive one.
They should have just rebranded Saturn.........Opel
Marketing at times can seem like it's way over analyzed or they put way more than enough brain cycles into the program, to simply miss the end target.
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Woohoo! That is even better!
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That is the first thing I noticed. Crazy.
Wish they had put a photo of the Outlook up there instead!
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No kidding! Business week doesn't have a fact-checker or proof reader that can catch stuff like this before it goes to print or appears on the web? Then again, Saturn's own website still shows a 2007 Vue's center stack in its Build Your Own section
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And they'd still have:
- the same limited number of retailers
- the same limited advertising budget
In addition to that, they'd gain:
- an even greater uphill battle in brand recognition
- a poor reputation from people that remember the old Opels
All in all, a very, very bad idea and a vast waste of resources.
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Interesting that sloppy journalists feel comfortable attacking an auto company for its quality snafus, yet a fairly important detail that will be recognized instantly by many informed readers goes completely unrealized by the author/editor. And then I'm left to wonder why print media is dying in this country. How does that idiom go: People who live in glass houses should not throw stones?
So, GM's suits starved Saturn of new product because it wasn't making money in the 90's, as if that's supposed to make any sense at all. Then, when they finally invest money in the product, oops, they forget to advertise the product in any sensible manner. So, since sales have not turned around, the obvious conclusion is that the entire division needs to be jettisoned. Sounds more like typical corporate MBA lack of vision and management skill than a problem with the division to me. Maybe it's the execs (and the idiotic ad agencies) that need to be shown the door?
Let's be clear: GM would be mismanaged whether it was just Chevrolet or Cadillac or whether it had its present eight division set-up. In fact, their still not having capitalized on their brand diversity tells me more that the execs need to be introduced to the unemployment line (after they land softly with their golden parachutes, of course).
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Amazing, when they add a 2 Mode to this vehicle it will probably easily get 30 MPG highway.
Yea don't you just love the retarded and uninformed?
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Poor marketing + low brand awareness = lack of knowledge of the new Vue.
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Amazing, isn't it?No kidding! Business week doesn't have a fact-checker or proof reader that can catch stuff like this before it goes to print or appears on the web? Then again, Saturn's own website still shows a 2007 Vue's center stack in its Build Your Own section
About, what, a year and a half ago or more USA Today (online) did a review of the 2007 Tahoe...and had three captioned images posted on the webpage accompanying the article of the 2006 Tahoe...
BIG difference between the 06 and the 07!
I emailed them about the mistake and they promptly fixed it. Still.....
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