[AmericanRevolution]

The new tag I think is decent, although it immediately made me think of Lexus... Should have kept w/ the "Dream On" on, like as some people pointed out, it caught many peoples attention with the music.

And, no, don't get rid of Buick. As people have said, Buick has so much history, and sells respectable number of cars, though going up in sales definately wouldn't hurt. They need a new design philosophy, not necessarily aggressive/sporty, but dramatic, sweeping, beautiful... soft, semi-round edges, front and rear fenders bulging for the appearance of strength, you know what I'm talking about?

As for the interior... w/ the idea of Jag/Linc... purely and simply luxury... don't try and build something sporty like in an Audi, or techno like in a BMW. It needs to be pure and simple, all luxury. And we aren't just talking about a simple, luxurious design - we're talking about REAL wood, top-quality materials!

The suspension needs to be soft, the engine strong but the noise subdued to nearly being non-exsistant, at least in the interior. The car needs to be isolated from everything outside of the cabin - road/wind noise, engine noise, and the ride its self - as if you were on a cloud, high above everything and everyone. Hear nothing, feel nothing, see everything. Thus, insolation must be abundant and top-notch - forget the weight! Remember, this isn't about performance!

The engine, as I mentioned, should be strong. Depending on the car and size, it could go from I4 to V8 in a Park Ave-level vehicle, with the vehicles in the middle being V6's with the option of a turbo.

In the end, this is what Buick should be:
A dreamy ("Dream On"), large, top quality, luxurious, powerful, American car. Nothing more, nothing less.

 

[neshapop]

Ahhh, finally someone who agrees with me!

I posted a while back about my conversation with an Acura Integra-owning, lowered-suspension/ricer-type dude. When I mentioned my liking for comfy smooth-riding luxury-type vehicles, he told me to get a Buick... (or, in the alternative, a "big Chevy", but it was clear he knew little about GM's current lineup...)

Now, he didn't mean this as a compliment for Buick... but would he have told ANYBODY, no matter what taste in cars they professed to have, to buy a Pontiac or Saturn? I'd be willing to bet not.

Buick stands for something, at least. It may not stand for something everybody likes, but it stands for something that SOME people like.

The only thing they need to do is fix up the senior citizen image of the LeSabre/Park Avenue, and as I said in a previous thread, I have some hope the Lucerne will do that. Then Buick can go back to being a car for conservatively-behaved mature individuals who don't give a **************** about 0-60 times and skid pad ratings...

*sigh* Can I have one of those gorgeous blue Allures, please? There was one parked on my street today...

:beer: Could not be better written!
I still drool over Sapphire Blue, we got Black Onyx which is close but not cigar. NICE CAR!!!

People talk and write about the things without driving the car. For those who bash Buick without driving one: Put your smarty butts in any new Buick and then say something bad about those cars! I did not miss one car show in Toronto and Buick can be recognized among the other brands. Usually you need to look at the badge or logo at the booth and say "Oh, this is new ...Toyota/Honda/Nissan/Chevy/Name-It". Buick Allure is not show off-gangsta car like 300 but it has unique style, it was late with this makeover but they did it well.

 

[VivienM]

I still drool over Sapphire Blue, we got Black Onyx which is close but not cigar. NICE CAR!!!

Is Sapphire Blue the nice blue? Both the buick.com and gmcanada.com colour web pages display it as quite different from the nice blue that's on the road.

I've tried several monitors, too, so I don't think it's my side that's the problem...

GM needs to get more blue, red, etc. Allures on the road. Buick's "old person car" image is largely due to the booooooring gold/silver/etc-coloured cars out there...

 

[nailhead425]

How about "Dream Beyond A 4-speed, 3800, and W or G-Body for your mainstream Buick".

Buick needs less slogan changes, and more powertrain and platform changes. You can't expect to lure young people in their 20's with a combination of technology as old as they are.

While the 3800 is old-tech, I wonder how well it would perform with a 6-speed. Alas, it's gone, so oh-well.

Buick should have had a new RWD platform in 1997, but the Chevy Roadmaster soured enough folks.

There has been so little investment in Buick that it really begs the question if GM is neglecting Buick on purpose, or is the flawed logic that Buick is an old people's brand taken a solid and unreverseable hold on the operation?

Guys...what are you talking about?

What numbers are you looking at?
Most times, Buick outsells Saturn and Saab-combined.

Who will miss Buick? About 200,000 folks annually (80% left after Olds, right?).

I really like the old LeSabres, but don't like FWD. If the same car was RWD, I'd have at least 1. 3800 and 4-speed, I don't care, those cars are rock solid.
The 3800 was great until the plastic intake and deathcool.

Sadly, the bean counters and the MBA BMW types don't see a reason for Buick, outside of China, and are letting it die a misearable death. If another division is cut, it will become increasingly difficult to support GM.

 

[Elk]

I'd like for someone to take a look at the past 20-30 years of Pontiac and tell me what's their whole purpose and how are they that different from Chevy anymore? Other than the more agressive styling, I'm not sure anyone could really tell me anything.

Well the differences between Pontiac and Chevy are usually suspension setup, gearing, steering setup, wheels and tires and some times engines and transmissions.

 

[AdmiralViscen]

How about, BUICK, "We won't be serving you beyond 2009"

They're saving that for Saturn, in case the Aura isn't a hit.

 

[ChevroletRevived]

GM really shouldn't change their brand's ad slogans so much! But, I really do like the ''Beyond Precision'' line. It really just knocks on Lexus's front door. Buick really wants to go for the jugular with the Lucurne. I think Buick has to face it. There will always be older buyers, so have models that cater to older, and have others that are cheaper that cater to the younger buyers. Buick cannot allienate it's customer base like Oldsmobile. Cadillac is doing a good job of attracting people of all ages. Some older people still want things that they are used to, and that are reliable...like the 3800. I think that GM should make standard the 3.6, with an optional 3800 and a price credit, for the older buyers. Older buyers don't need a rocket ship! They want something reliable and proven. As for taglines, I really like Caddy's ''Break Through''. Pontiac really should go back to ''We Build Excitement''. I would really like Caddy to go back to the Standard of the World again. Now that's a tagline that only Caddy could have. I guess they need an really expensive car though...

 

[MCGARRETT]

also think the same was true about the original Escalade tag line, "It's Good to be the Cadillac". At a time when all the luxury brands were coming out with SUV's (remember that it was quite a novelty back then to see a luxury nameplate on an SUV), this line captured the whole phenomenon brilliantly without actually saying anything.

I think the best slogans are those which make that sort of visceral connection without having to explain themselves. The line "It's Good to be the Cadillac" is much more powerful than "Okay, every luxury brand has an SUV, and we have one too, and ours is the best because it's a Cadillac, and Cadillacs are nifty

I always though that was a great slogan too...

I reminded me of Mel Brooks as King Louis in the movie History of the World Part I..."It's good to be the King"

I think that Cadillac should have kept it a while longer.


Though the "Beyond Precision" slogan is OK...

I would have much rather Buick brought back one of it's older slogans from the past...

"Something to believe in"-from the early 1970's

"When better cars a built...Buick will build them"-a long standing slogan from the 1950's through 1960's.

"Would'nt you really rather have a Buick"-from the 1970's to the 1980's.

I also think that Buick should have never changed it's logo from the traditional red, white and blue "tri-shield" to the newer "clear" colorless "tri-shield".

 

[rearden82]

"When better cars a built...Buick will build them"-a long standing slogan from the 1950's through 1960's.

I've seen that slogan in some old car magazines, and thought it was stupid. It gives the impression that their cars are crap now, so you should hold off on buying a Buick in anticipation that they will get better.

 

[D C]

Beyond Precision?

WTF?

 

[OzoneGTX]

Though the "Beyond Precision" slogan is OK...

I would have much rather Buick brought back one of it's older slogans from the past...

"Something to believe in"-from the early 1970's

Wow. Thay had that? It would have been absolutely perfect to use now, as not many people have faith in Buick. I love it.

I've seen that slogan [ "When better cars a built...Buick will build them"] in some old car magazines, and thought it was stupid. It gives the impression that their cars are crap now, so you should hold off on buying a Buick in anticipation that they will get better.

I agree. Someone had that as their signature on here and I thought they meant something to the likes of "when GM improves, Buick will get better."

 

[GM CHAMPION]

WOW thats a really weird slogan!!

 

[GM CHAMPION]

I've seen that slogan in some old car magazines, and thought it was stupid. It gives the impression that their cars are crap now, so you should hold off on buying a Buick in anticipation that they will get better.

I dont think they will get better Because there changing there slogan.

 

[GM CHAMPION]

Well the differences between Pontiac and Chevy are usually suspension setup, gearing, steering setup, wheels and tires and some times engines and transmissions.

DIfferent bodys to sometimes!

 

[AdmiralViscen]

Don't spam.

 

[FireFox89]

well its at least better then dream up...but needs to be better
Beyond Precision its ok i guess b/c it at the near lux market and we all know we can get into a 4 hr flame war calling it near lux market and calling it chevies with more leather but lets just call it near lux for now..maybe after gm has graced pontiac and saturn with life and $ (already started with pontiac) gm can figure out what buick is and its routes of the likes of the gnx, riviera, and wildcat along with mixing it up with the veilete (sp) and road crusing sedans.

 

[anthom]

Well its much better than the old one and thankfully there going to stop using that old rock song i just long fore the day that caddy has a commercial were they dont play a song with someone howling like an idiot who is touching himself.

 

[philr]

I understand why with it's current offerings Buick isn't using another light-your-fire car slogan!
And asking the question Wouldn't you really rather have a Buick would probably get too many "no" answers.

Maybe they should try The tuned car for young people of all ages... Blue hairs who don't feel so young welcome too!

Seriously, I wish they'd come with something that 60's Buick drivers would like:drive: . I guess I have to dream on for now

 

[OzoneGTX]

Well its much better than the old one and thankfully there going to stop using that old rock song i just long fore the day that caddy has a commercial were they dont play a song with someone howling like an idiot who is touching himself.

Would you much rather have an emo song playing in the backround? I agree, Taking Back Sunday would be more fitting with the screaming. Besides, most of the Caddy commercials just have the music and no vocals.

And use punctuation once in a while.

 

[Neanderthal]

I agree. As much as I love the 3800 and W body combination, it just no longer fits in the new market. Buick needs engines that provide power upward of 260-280hp and torque to match, closer to 300-315hp for top of the line models. Base models can bring in the 230-240hp range. Maybe with that liquidated $15 billion in cash, GM can tackle some of these issues.

That would require a new slogan, "Beyond Clueless Management."