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TERRAZA BRINGS BUICK STYLE AND SUV REFINEMENT TO PREMIUM MID-VAN SEGMENT

Buick has a long-earned reputation for transporting families in a premium way. Terraza, the third entry in Buick's growing truck portfolio, continues this tradition, bringing Buick refinement into the growing premium end of the mid-van segment.

With its ability to carry seven people and plenty of cargo, the Terraza crossover sport van (CSV) complements Rendezvous and Rainier in the Buick truck lineup by combining SUV features like bold front-end styling with the functionality required by customers in the mid-van segment. Like Rendezvous and Rainier, Terraza is expected to continue the trend of bringing new and younger customers into Buick showrooms. Terraza, available in CX and uplevel CXL models, is expected to attract the attention of affluent married couples with children.

"Terraza positions Buick in the growth area of the mid-van market," said Roger Adams, Buick general manager. "Although the overall segment has declined slightly the last few years, sales of $30,000-plus vehicles have grown from 19 percent to 24 percent of the mid-van market.

"Terraza is another proof point of Buick's commitment to the truck market," added Adams. "Terraza will appeal to families who need mid-van functionality and also appreciate understated elegance on the inside and real style on the outside."

Buick's approach to trucks is to weave sedan values into the equation without compromising truck utility and functionality. The focus is on four attributes: power, ride, quiet and style. These distinguishing attributes are all part of the Terraza.

Power
The horsepower and torque of the overhead valve 3500 3.5-liter V-6 provide excellent launch feel and responsive performance at all driving speeds. Its estimated power ratings - 200 horsepower and 220 lb.-ft. of torque - are highly competitive with those of other mid-vans.

Ride
A Terraza-exclusive standard independent long-and-short-arm rear suspension with automatic load leveling and a unique Ride and Handling package provide premium ride. These features, combined with the new world-class braking system that includes larger 16-inch brakes and four-wheel-discs, 17-inch tires, and the availability of StabiliTrak - GM's advanced Vehicle Stability Enhancement System (VSES) - provide superior handling and control in almost any driving condition. Terraza's VSES maximizes handling, braking and acceleration dynamics by using a combination of systems, including stability enhancement, anti-lock braking system and traction control.

Terraza also offers as an option GM's Versatrak all-wheel-drive system (not available with VSES). If one or both front wheels lose traction, the Versatrak system automatically transfers torque not only from front to rear, but also from side to side between the rear wheels to help maintain grip.

Quiet
Terraza takes quietness to the next level with exclusive QuietTuning that provides one of the quietest interiors in the segment. Modifications made throughout the vehicle make this possible and include a forged steel crankshaft, increased engine isolation and other interior acoustic treatments.

Style
The blend of SUV and mid-van styling cues gives this new crossover sport van a distinctive exterior appearance. Terraza puts an elegant spin on its rugged look with its monochromatic appearance combined with chrome highlights on the grille, body-side moldings, door handles and the rear license plate brow.

Inside, Terraza provides the comfort and elegance customers have come to expect from Buick.

The clean, uncluttered and highly functional space is enhanced by wood trim and chrome highlights on the steering wheel, instrument panel and center control stack. Doorplates are also executed in dark burled wood with bright accents and the front doors feature chrome sill plates.

Beautifully styled instrumentation and gauge facings further enhance the premium environment unique to Buick. Terraza features standard seven-passenger seating with captain's chairs in both first and second-rows. Seats are upholstered in soft Nuance leather and French, double-stitched seams. Contrasting color piping adds a further touch of stylish elegance unique to Buick.

Other key interior features include:
- Front overhead console and overhead rail system
- Spacious and flexible rear convenience center/cargo system
- Foldable, removable second- and third-row seats
- 50/50 split-stowable third-row, fold-flat bench seat
- Leading edge rear-seat entertainment system, which includes an optional DVD player with flip-down screen and integrated controls

Safety
Terraza is engineered to be among the safest vehicles in the segment. Designed for outstanding performance in real-world crashes, Terraza will help protect occupants and also will help avoid crashes in the first place.

The biggest changes involve structural enhancements to the frame. The frame is designed to achieve effective crush, helping preserve occupant space while absorbing energy. A longer front-end compartment provides more crush space, while the longer, stronger, more heavily reinforced motor compartment side frame rails increase energy absorption during frontal impacts. This design is conducive for crash compatibility. The extensive use of high-strength steel is behind many of Terraza's structural enhancements.

All seven seating positions have three-point safety belts, with more effective load-limiting retractors with pretensioners. In addition, Terraza offers a LATCH (Lower Anchors and Tethers for CHildren) child safety seat restraint system in all second-row seats, and the center position of the third-row seat also provides a top tether bracket for child seat attachment.

The CSV has standard, front dual-stage air bags for both driver and front passenger. They are designed to inflate with greater or less speed and pressure depending on the crash severity. Optional seat-mounted side air bags now also provide head and torso protection for the both the front passenger and the driver.

Terraza makes crash avoidance a priority as well. A variety of standard and optional features are designed to help drivers avoid accidents in the first place. Features such as daytime running lamps, a new advanced brake system, anti-lock brakes, traction control, StabiliTrak and all-wheel drive all contribute to the vehicle's overall driver security.

Quality

From headlamps to disc brakes, seat foam to power sliding doors, Terraza is engineered for quality. Attention to detail and craftsmanship further enhances that quality.

In response to customer feedback on the current generation of mid-vans, GM improved several key vehicle features and design elements for the Terraza.

Terraza benefits from standard 16-inch, four-wheel disc brakes. The entirely new, world-class foundation brake system provides more stopping power, better pedal feel, smoother and quieter operation and longer pad life.

Dual cavity, four-halogen-bulb headlamps provide twice the lighting intensity of predecessor models. This segment-first design provides great visibility in both low- and high-beam conditions.

Electrical reliability also has been improved by significantly reducing the number of connectors, terminals and splices and increasing the number of sealed connectors, while reducing the number of unsealed connectors.


VIRTUAL TOUR on Buick.com




 

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They have given access to the webcast through the site(in case no one noticed), just look at the top of the page. All access.
 

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Not bad at all, the dash and the interior are very nice, I like the gauges with the wood background, they look similar to the ones on the Centieme show car. The outside is a little boring, but not offensive, I need to see more views and angles.
 

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I'm flat out impressed w/ the interior. I checked out the videos. Overhead sliding rail. WOW. The notice the commerical aircraft style pop down trays for the first two rows of seats? Can you say "In-Flight" entertainment?

With the exception fo the main audio controls, this dash has an OPEL look & feel to it. Very nice.

I'm looking forward to seeing the Terraza & the other Van siblings in January @ NAIAS.

Ken
 

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This is me forgiving the exterior of the Terraza-- if the fit and finish is up to par, the interior should be a home run. I'm loving the stereo look for a Buick.
 

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The upper-left small picture must be the Saturn interior?

This might be a home-run had they been playing in little-league, or Tee-ball... but you really think that cloning a Buick and a Saturn -- with all the side metal and glass from a Chevy -- is a good idea? I think you guys are so fucued on the nicely-done interior, you're overlooking the fact that, externally, the thing is a joke. Barely different from the other GM vans, and about identical to the Saturn.

If Buick is to be the "American Lexus" as Lutz puts it, why are they even offering a minivan? Premium brands don't do vans. With the badge-engineeried Rainier in place, the Rendezvous is already occupying as close to a van as Buick needs to go.

With the interior...base hit. Otherwise this is very foul.
 

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I'll hold final judgement till I see the interior first hand but I have to admit, it's looking like a SIGNIFICANT improvement over GM vehicles of the past. I'm thinking that we're seeing the Lutz factor coming into play here. I most certainly hope so.
 

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News Clip:

The Buick Terraza and Saturn Relay minivans go on sale in fourth quarter 2004. GM will build the two vehicles, as well as the new Chevrolet Uplander and Pontiac Montana SV6, in its Doraville, Ga., assembly plant. Prices are not set.

GM calls the vehicles crossover sport vans because it has tried to make them look something like sport-utility vehicles while keeping key minivan attributes like good fuel economy, seven-passenger seating, ease of entry and plentiful cargo space, said Jeanne Merchant, GM vehicle line director for crossover sport vans.

"People love the utility of their minivans, but they want a more expressive look," she said.

The Saturn and Buick vans have similar exterior designs, but the Relay has a rectangular grille while the Terraza's larger trapezoidal grille features the brand's traditional Buick badge. The vans get more differentiation inside, where the Buick uses wood and chrome trim to cater to upscale customers while the Saturn has a more subdued look with trim mimicking brushed stainless steel to appeal to import-oriented buyers.


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Wow... Saturn vs. Buick is equal to rectangluar grill vs. trapeziodal grille - plus - faux brushed metal versus faux wood.

Have a cigar Lutz... ya did good here. This puts Buick in a prime position to go upmarket.
 

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Like I said in the earlier posts I dont think the exterior is that bad. and know after seeing this awsome interior, it's even better. I just hope doesnt give the critics anything to rag on("the interior plastic bits are too shiney"). If the Saturn, and Chevy interiors have evolved like this I think these "Sport Vans" will do well.
 

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Hmm.... Steering wheel is right out of the 04 Grand Prix (different logo of course). I'll admit this is minor, but from a brand differentiation standpoint I'm surprised they're doing the old corportate parts bin on this from a styling standpoint.
 

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Originally posted by Highlander@Dec 4 2003, 03:04 PM
Hmm.... Steering wheel is right out of the 04 Grand Prix (different logo of course). I'll admit this is minor, but from a brand differentiation standpoint I'm surprised they're doing the old corportate parts bin on this from a styling standpoint.
:D You noticed that too?

I see this as a good thing - I like that steering wheel, and who knows, maybe the Montana SV6 will get TAP Shift and a supercharger. :lol: :lol: :lol:
 

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Originally posted by Ming@Dec 4 2003, 03:07 PM

:D  You noticed that too?

I see this as a good thing - I like that steering wheel, and who knows, maybe the Montana SV6 will get TAP Shift and a supercharger.  :lol:  :lol:  :lol:
I agree that it's a nice wheel (large, comfy, and good view of the dash)....buy you're right....It needs the paddles!!! :lol:

...and the blower on the motor to get the kids to school on time!!!
 

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ive been saying it for over a year since i had the revelation: people dont like minivans because they are boring and non luxurious and scream middle class soccer moms. they have minimal style (some imports are kinda quirky and cool) but no luxury, and thus many people head to the suvs, even though they really have no use for them. i knew someonme was gonna hit a grand slam witha luxury minivan, but i always thought lincoln would be the first. well buick, youve done GOOD!!!! :woot2: now the aspects people like in vans, (better than suv fuel economy, safer in accidents, lots of storage and people space, and livable car insurance) is available with some luxury. i definitely like the chrome accents, adn hte center console is better than i ever imagined. i also like the "plane features" i.e. overhead compartments and tray tables, really adds a comfort level usually seen in high end luxury sedans. the terraza also seems to have good functionality and versatility. the outward styling is not bold, but is sleek and i actually like it. i wish the relay were much different in design, but hte terraza is definitely just what the market needs.
also, since the introduced the saturn adn buick together, maybe the chevy andh pontiac will have a different design. another thing, Buick has come out with three bigger cars in the last few years, and i think one of them will now flounder from teh terraza. terraza will probably cut a little bit into the rendezvous market.
and on a final note, is it just me, or should hte rainier have come out about 4 years earlier, when the rugged suv was the "thing".

terraza= :bounce:
 
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N32 -" BINGO!"

Very understated. Classy.

Now, let's all use our powers of imagination, or whatever, and imagine a Lexus, Acura, or Mercedes owner writing a check for one of these.

Special props go out to ALL at GM for making these products take shape !!
 

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Regarding luxery vans, wasn't Olds the GM luxery van until now? And Mercury is now in the game (note for Lux. fans, heated and cooled seats, not. avail in Buick). Anyway, I'm interested in the Chevy version and hope that it has 8 pass. seating avail. since the Venture now offers this. As of next fall we will be in the minivan mkt. and I really would like to be able to seat three kids in the second row instead of having to have one all the way in the back. If GM doesn't do 8 pass., then Toyota will be the only player who does.
 

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That over-head rail system is pretty damn inovative. I would have never though of something creative like that.
 
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