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There's been lots of talk about whether Buick is going to try to position itself as the American Lexus. (Did Bob Lutz say actually something along those lines? Can anyone fill in that blank?)
It's a great strategy, if they can pull it off. Making Buick = Lexus would clear space to elevate Cadillac above Lexus, which would be a seriously good thing.
The question is, is Buick up to the task? They definitely have the quality numbers. And it seems that recent models (LaCrosse and Rainier) have emphasised quiet, and mechanical harmony, just like Lexus.
So what does everybody think? Can Buick make that claim without embarassing itself?
It's a great strategy, if they can pull it off. Making Buick = Lexus would clear space to elevate Cadillac above Lexus, which would be a seriously good thing.
The question is, is Buick up to the task? They definitely have the quality numbers. And it seems that recent models (LaCrosse and Rainier) have emphasised quiet, and mechanical harmony, just like Lexus.
So what does everybody think? Can Buick make that claim without embarassing itself?