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Buick, for once, has the hottest new car in Detroit
Yahoo Finance
By Rick Newman
01/16/2014

The Avenir is a “concept car” Buick isn’t manufacturing yet, but the concept alone reflects a major shift in the way Buick’s parent General Motors (GM), and other big automakers, are bringing cars to market. “It was probably most important thing at the auto show,” says analyst Dave Sullivan of consulting firm AutoPacific. “General Motors isn’t thinking of the U.S. with the Avenir – it’s thinking of the Chinese market.”

That’s right – China. GM didn’t pitch the Avenir as a Chinese play at the Detroit show, but Buick is one of the most popular brands in China, thanks to the brand’s debut there in 1911 and several Chinese leaders, including post-World War II premier Zhou Enlai, who rode proudly in Buicks.

GM is one of the strongest automakers in China — with about 14% market share — due to its long presence in the country and the shrewd choice of local partners. Of GM’s U.S. brands, Buick sells the most in China, followed by Chevrolet and Cadillac (the GMC truck division doesn’t operate in China).

The Avenir, if Buick decides to build it, would be the flagship vehicle atop the Buick lineup, perhaps landing in the $45,000-$60,000 price range and competing with models such as the Mercedes E Class, the BMW 5 series and the Lexus ES or GS.

The reception in China could be a lot different, though. “The Avenir would be a type of chauffeured vehicle for Chinese business people, and would probably sell like mad,” says Sullivan. “People there have been salivating for a car like this.” It helps that GM came up with distinctive styling that evokes the land yachts of yore, with a few exotic curves. In a market like China where Buick is already a hit, buyers seem likely to reward innovative design.

*Full Article at Link
 

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I really like the business case they make for the car in regards to the Chinese market. It'll be really interesting to see how its received later this year at the Shanghai and Beijing auto shows.
 

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If Avenir is doable from $45k, DO CTS ON OMEGA!

Next Alpha, focus on making it able to scale down further, but make it wide. Width is always good.

I really like their logical take of the car in regards to the Chinese market. It'll be really interesting to see how its received later this year at the Shanghai and Beijing auto shows.
Yes. At $45k, it would be ridiculous to not have one.
 

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With all that said........it still doesn't mean we"ll get one here in the US. I would have loved it the Park Avenue, that was sold in China was sold here, but we(well the police departments) ended up getting a watered down Caprice instead.......years later.
 

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So, the U.S. is now second tier?
Yes, in the context of the Buick brand. Sales of Buick vehicles in China have topped sales in the USA for nearly a decade.
 
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