No one gives four ****s about that sappy nonesense.
Yeah I liked the Moonshot and Garage ads for the CTS also. They spoke to the Americaness and innovation of Cadillac. I'm not sure what this one is supposed to say, maybe to connect Cadillac to hip culture with the music? BTW looking at the ad again,I see the ATS they used is not a Performance or Premium, but a Luxury with optional 18" wheels,so it lacks the LED lights. I'd love to know what the hell they are thinking when they make these decisions?
Exactly, and this hipster guy who thinks he's all-that isn't the guy for the job.
Careful what you wish for, Morpheus.
Agreed.
Sfbreth is a smart guy, but that is BS. You want to attract the customer so you show him your best stuff. And when he comes in your dealer lot, you want him to seek out the best you got, as that brings the biggest profit. If he can't afford it, he may still walk away with a cheaper model, but at least you have a sale. If you don't attract him to come have a look in the first place with your best looking product, you make no sale.
Yes, I must admit the 15' non- LED models stilll do look good, to the extent I didnt even notice their absence. That being said, why not show your best looking model, which is still the one with the LEDs? I'm not the most observant person, perhaps some other guy will notice the absence / presence of LEDs and be underwhelmed/ bowled over by the look, who knows, I just don't see any disadvantages of not showing the top end model, and some possible disadvantages to not doing so.
I do like the emphasis on the cars appearance. Unlike some, I find the ATS a beautiful car. It has a kinetic poise and wonderful proportions that the Germans simply don't possess.
