GM Inside News Forum banner
1 - 20 of 66 Posts

·
Premium Member
Joined
·
8,814 Posts
Discussion Starter · #1 ·
Detroit News

January 13, 2015

Article Quotes:

General Motors Co. executives said Tuesday the company could change the “Bolt” name for the company’s planned new electric small crossover that will get 200 miles of range on a single charge.

GM trademarked the name, but have faced questions about whether the Chevy Bolt is too similar to the Chevrolet Volt, the plug-in hybrid electric car that will get about 50 miles on a single charge before shifting to a gasoline engine.

GM North American President Alan Batey said the company needs to communicate the name. “Bolt is the brother of the Volt — a bolt of lightning. It’s all to do with electricity,” he said in an interview. “We’re going to have a lot of time to communicate this and bring it to life. It’s a concept so we’re just playing with the name right now and our job is not to confuse people.”

Batey says by linking Bolt and Volt, “You create awareness overnight.” Batey said the company will explore how the name is received before making a decision. The company has said it wouldn’t be laying out the level of detail on the vehicle if it wasn’t serious about building it, but hasn’t confirmed reports that it is already planning to build the EV by 2017.
 

·
Premium Member
Joined
·
8,814 Posts
Discussion Starter · #2 ·
General Motors Co. executives said Tuesday the company could change the “Bolt” name for the company’s planned new electric small crossover that will get 200 miles of range on a single charge.
You have to at least give these people credit for being open to change.

Bolt, Volt, Bolt, Volt. Marketplace confusion? Maybe. Confusion at GM? None.

Bravo!
 

·
Registered
Joined
·
2,245 Posts
I think 'Bolt' was perfect for the concept car - it got people talking about the car.

However, I think a different name would be appropriate for the production vehicle. Let the games begin...

Nova???
 

·
Premium Member
Joined
·
36,289 Posts
Phonetically Volt and Bolt are way too close together.

Dolt: "Hello, dis da Cihibby dealer?"
CD: "Yupperr, sir! What would I have to do for you to drive away in a new Chibby today!?"
Dolt: "Wail, ahh wuz interested in that new Volt! It sounds like..."
CD (interrupts): Yeah! The Bolt! I kin git ye in one for less than 30 grand! With just 84 convenient payments..."
Dolt (interrupts): "Wheee-dawgee! I thought them Volts was real expensive! Why, Mr. Drysdale was tellin me..."
CD (interrupts): "Oh no sir!! We can get you into a Bolt (or a Caddy ATS Hoi Polloi, he thinks) for under 30 large! Come on down...!!"
Dolt (interrupts): "Wheee-dawgee! Jethro, faahr up the truck! We're headin' down to the Chibby dealer!"

Later, angry scene at Chibby/Caddy dealer. Dolt discovers that what he thought he was talking about, the Volt, is well over 30 grand. What the Chevy dealer heard was Bolt.

PO'd Dolt stomps out, goes over to Mr. Drysdale's bank, buys & closes dealership, fires everyone, and drives out in his Bolt. :drive:
 

·
Registered
Joined
·
21,328 Posts
I has to change:

I heard another interview this morning on the radio, and remember, when reading this, you audibly can't tell the difference between the word Volt and Bolt............... I'll list the real car letter first; (V/B)olt = Volt, (B/V)olt = Bolt

So you have the new (V/B)olt on display it looks really nice, lots of improvements I see, where do you think the (B/V)olt fits in today’s market with the (V/B)olt?

Are you really going to make the (B/V)olt? - On one hand I think it could really help the (V/B)olt, but on the other, won't it take sales from the (V/B)olt, either way I think the (V/B)olt and the (B/V)olt are both really great looking cars.


:blink:

:think:
 

·
Premium Member
Joined
·
36,289 Posts
I don't know, are people really so stupid that they'll confuse the names?

Reeks of committee, to me. All brands need tyrannically decisive Name Overlords.

Bolt is fine. Keep it.
It's not stupidity, it's that the names sound so much alike. It's not like ATS and CTS, both stupid names but they don't sound alike.
 

·
Super Moderator
Joined
·
21,421 Posts
So will Chevy dealers have to adopt the "pilot alphabet"?

Victor Oscar Lima Tango

Bravo Oscar Lima Tango

It would be an absolute mess if a conversation about the two took place on the phone. Ugh, good thing they're considering changing it.
 
1 - 20 of 66 Posts
Top