Discussion Starter · #1 ·
From GM Fastlane
In the big picture, to me, Invicta is symbolic of the progress we continue to make revamping GM Global Product Development and rolling out our global architecture programs. The next generation LaCrosse will share an architecture with other midsize sedans from Chevrolet, Saab, Opel/Vauxhall and others. But the key to the whole thing is … it will be very hard to tell they share the same parentage if you didn’t already know.
This is not “badge engineering.” And it goes beyond “common platforms.” This is taking the parts of the vehicle that the customer doesn’t see or come in contact with and commonizing them — and then investing the savings in the sheet metal and the interiors and the other factors that differentiate the vehicles from brand to brand. Dimensions can change, such as length and width and cowl height. Suspensions can be vastly different, changing the character and behavior of the vehicle, depending on brand. It’s all plug and play, with markedly different cars coming from the same Lego set. (Eds. Note: No real Lego pieces are used.)