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"Experts" express skepticism of Volt program's success
The most critical of the four assessments (two of which lie behind a subscription service and whose tone can only be estimated to be positive and mixed by their given report titles) was written by Mark Fendley who is the "Continuous Improvement Manager at BMW Manufacturing in Spartanburg, South Carolina" and has been with that company since 1998 according to the GLG website. His report, titled, "The Volt - GM's Attempt at Green Marketing without the Green Product or the Green Return," contends that the battery technology behind the plug-in hybrid (PHEV) is too unproven, environmentally destructive, and expensive to "ensure a 2010 launch." No sources are given to bolster the environmental claims in the article. Also unmentioned, unfortunately, are any details of the battery tech an all-electric car his employer is rumored may produce.
 

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I'm sure people at the turn of the 20th century had similar expressions about the "horseless" carriage...isn't that part of invention, coming up with the right formula that makes the system work?
 

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2015 Cadillac XTS Platinum, 1989 Merkur XR4Ti, 1989 Merkur Scorpio
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When the competition resorts to berating, you know it's a serious threat.
 

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What does BMW have that's green, again?
When the competition resorts to berating, you know it's a serious threat.
Folks that is the sound of "FEAR", when you are about to get your clock cleaned on and issue, poo poo your competition. Too bad BMW, it's for real and your clock needs cleaning, bend over and grab them ankles..
Walk on the moon? yeah right!
A 24 hour sports channel? this ESPN will never work!
Yup, I had similar thoughts to all of these posts.

I noticed Mark didn't mention anything at all about his own company's Hydrogen 7-series that's due for launch... when is it again? Oh, that's right, there is no launch date for consumers, being all viable and such.

Mark, go back to 1400 Highway 101 South in Spartanburg to build your incredibly fuel efficient X5, X6, Z4 Roadster, M Roadster, Z4 Coupe, M Coupe and X3. I think they get a combined, what, 15 mpg's?
 

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Notice this clown's position at BMW. He is the "paper generation" manager of an outpost manufacturing-only facility. He doesn't actually do or make anything but slide decks. If he, indeed, is qualified to comment, its certainly not on the basis of his position.

BTW, what are BMW's plans in this area? I know, make a bigger Rolls, right?

I like the post above that stated something to the effect, "that is the sound of fear". Well put.

Doug
 

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Interesting to hear this kind of commentary from BMW. Toyota or Honda I would expect...but it is a little surprising coming from a company that focuses on the premium end of the market.
 

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Mark, go back to 1400 Highway 101 South in Spartanburg to build your incredibly fuel efficient X5, X6, Z4 Roadster, M Roadster, Z4 Coupe, M Coupe and X3. I think they get a combined, what, 15 mpg's?
They're just pissed because there's no way in hell BMW is going to come anywhere close to meeting the new CAFE 35MPG standards. Well maybe if they sell a bazillion of something the size of a go cart... call it the .25 series or something.... :p:
 

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Just for that statement, I want to see a two mode CTS! Imagine getting 30mpg from a 300 horsepower sports sedan.

That should shut him up.

Not even necessary to have Dual-Mode to achieve this... BAsed on the Vue GL's numbers... they could achieve 32MPG easy using the BAS system
 

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Notice this clown's position at BMW. He is the "paper generation" manager of an outpost manufacturing-only facility. He doesn't actually do or make anything but slide decks. If he, indeed, is qualified to comment, its certainly not on the basis of his position.
I agree. A BMW Continuous Improvement Manager at BMW's Spartanbug, South Carolina assembly plant? He is a relatively low level manager at a BMW outpost plant who is not directly involved in product design and research and development. I doubt that he has any training or experience on series hybrids, advanced batteries, etc. I further doubt that he is speaking on behalf of BMW. This guy has the right to his opinions, no matter how ill informed they are, but he should not use his BMW title unless he is speaking on behalf of BMW. He looks like a loose cannon, light weight to me.
 
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