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Bill Ford says Toyota not invulnerable
June 03, 2004
Reuters.com



DETROIT, June 3 - Toyota Motor Corp. stripped Ford Motor Co. of its crown as the maker of America's best-selling car in 1997, and it may soon be gunning for its share of the lucrative full-size pickup truck market.

But Ford Chairman and Chief Executive Bill Ford Jr. said on Thursday that Toyota, which overtook his company last year as the world's second-largest automaker in terms of global sales, was "not invulnerable."

The Ford family scion spoke at an investment conference sponsored by Sanford Bernstein in New York, where he was asked about Toyota's plans to open a new assembly plant late next year outside San Antonio, Texas, to build an all-new version of its Tundra pickup.

The truck, designed for American tastes and powered by a big V-8 engine, is expected to be a formidable competitor in the pickup segment and a vehicle that could put a chink in the armor of Ford's F-150 pickup, a perennial best-seller that generates a major percentage of Ford's automotive profits.

Bill Ford said he had plans for the F-150 to counter anything from Toyota, suggesting his design and engineering teams were already working on a freshened or new model of the truck launched just last year.

He declined to elaborate but said Ford was keeping a close eye on Toyota and would not take any new competition lying down.

"Suffice it to say they have our attention," Ford said of the Japanese juggernaut...

Full Story Here
 
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Hmm, so does that mean that Toyota stock is over priced?
 

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Originally posted by New_Mexico_Sunset_on_Rt66@Jun 3 2004, 09:50 PM
Hmm, so does that mean that Toyota stock is over priced?
Irrespective of GM's, Ford's, and DCX's market capitalizations, Toyota's stock price is over-priced based on its price/earnings ratio of 30+. That may be why, among other factors, MorningStar has a negative outlook for Toyota. I agree, though it seems like Detroit's stocks, all things considered, are fairly priced, too.

Incidentally, if GM's P/E ratio was the same as Toyota's, GM's market cap. would be around Toyota's.

Bill Ford: "[Toyota's] a very good company[,] but they're not invulnerable." You are correct, William, but don't get ****y, either!
 

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Originally posted by Ming@Jun 3 2004, 03:10 PM
Bill Ford said he had plans for the F-150 to counter anything from Toyota, suggesting his design and engineering teams were already working on a freshened or new model of the truck launched just last year.

He declined to elaborate . . .
This doesn't necessarily mean they have a refresh or a re-design in process. They might "counter" something from Toyota by dropping their price, adding a loyalty program or utilizing another strategic move rather than changing designs.
 

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Originally posted by cincygoblue+Jun 4 2004, 12:26 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (cincygoblue @ Jun 4 2004, 12:26 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-Ming@Jun 3 2004, 03:10 PM
Bill Ford said he had plans for the F-150 to counter anything from Toyota, suggesting his design and engineering teams were already working on a freshened or new model of the truck launched just last year.

He declined to elaborate . . .
This doesn't necessarily mean they have a refresh or a re-design in process. They might "counter" something from Toyota by dropping their price, adding a loyalty program or utilizing another strategic move rather than changing designs. [/b][/quote]
It means they're already working on improvements for an already great truck. I don't think Ford has their Design and Engineering devisions working on a price drop for the F-150.
 

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Toyota is not invulnerable.......what a joke. They are invulnerable to you Bill Ford, because your cars are not up to par with Toyota. They are more reliable, better designed and just overall better cars. Until Ford starts making higher quality cars, Toyota will be invulnerable to Ford.
 

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It is nice to see him defending the whole company's best selling vehicle and the world's best selling pickup, the F150.
 
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