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I think that Hot Rod is the perfect mag to advertise the GTO in. It's not as hands on as Car Craft, and I think the readers are a little older and high income. Like it or not, it takes a lot of money to own a nice muscle car or rod, and how easy is it to sell a GTO than a group that already knows its legend. These people just need to be shown that the new GTO is all about the same things.

On a side note I love the TV ad where the so the car being assembled and the voice over talks about a "350 hp 5.7L LS1 V8." I just love seeing that LS1 motor, it's a work of art in my view.
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