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Automakers Should Be Terrified Of One Company, And It's Not Tesla
BusinessInsider.com
Matthew DeBord
Jan. 13, 2015


There's been some chatter that General Motors unveiled a "Tesla-killer" at the Detroit Auto Show.

Not the case. In fact, Tesla is definitely not the company that the traditional auto industry should be worried about.

It's Google.

On Monday, GM revealed a $30,000 electric concept car that will, theoretically, get 200 miles per charge.

Before we get started here, it's worth noting that electric cars aren't really the story in Detroit this year. For the most part, electric cars are kind of over (for now) in the auto industry.

That doesn't mean Tesla is over. To the contrary, CEO Elon Musk's startup looks pretty good these days, even though the stock has sagged since September.

But for the most part, the electric-car market is a market of one. Tesla has the space to itself.


Read more: http://www.businessinsider.com/tesl...body-in-the-car-business-2015-1#ixzz3PB2cubSE
 

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I definitely see people happily ditching entrenched car makers for new names like Tesla. I'm on the fence about Google, while they already have the tech, will they be able to jump markets? Meaning will people accept a Google car? People associate Google with internet searches, maybe some tech like Google Glass, but not cars. There have been many attempts over the years for companies trying to enter other markets and failing, the product was fine but the label was all wrong.

But I do see driverless tech being highly disruptive, not only in who are leaders of the industry but also how cars are viewed. Once driving involvement is taken away I'm wondering if we will become less passionate about our cars and start viewing them as taxi's. Meaning not caring about them. What's the fun of a Corvette if it drives itself and you are busy watching a movie while going from point A to B? Or if it's just a taxi, who cares about the impression the car makes when you show up?
 

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Low gas prices are really going to hurt hybrid, PHEV and EV sales, has begun to already.
Buyers go off the boil when gas priced drop, they lose focus so quickly.
Must be infuriating for companies trying to forward plan..
 

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Again the media hypes Google for something I don't see it playing much of a rule in the future. I can see them being something like a supplier or someone who license their tech but I don't see them getting involved with building and engineering cars. I see their approach will be like their involvement with in car entertainment. Building components that go into them.

This is a company that has no history in anything as regulated or complex as the car market. Obviously that doesn't mean they can't do it, but would they. The automotive sector is no where close to being a core competency for Google. Far from it in fact.
 

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I love how by coincidence hybrids and plugins popularity have been sky rocketing all of a sudden gas prices drop down to historic lows. Probably stay like this a year or so then once consumer demands slows to a crawl and companies scale back resources, they prices will triple because of some "storm" overseas.
 

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That thing is very ugly......no, it is waaaaaaaaay beyond ugly. It is uber-fuggally.

I wouldn't want to be in it when it was broadsided by a Silverado.

I think it will take a very long time for more than a handful of people to want one.

But, no more accidents and tickets on your drivers license because you won't even need a license as you don't drive it. They can just give the tickets to the google thingy for agrivated mis-programming.

Anyway, it is new and interesting technology.....but maybe not. I seem to remember GM making driverless cars that followed each other around a track years ago so maybe that was the start of this driverless technology.

Just some thoughts.
 

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As others have stated I don't see Google getting into the business of building cars. I do see them licencing their technology and software services to car companies.

If they were to get into the car business they would likely buy out a small to mid-sized established auto maker. Something like Mitsubishi
 

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In his "Ghosts In The Machines" column in the February 2015 Car and Driver, John Phillips (whose mood and writing seem to have improved considerably since some kind soul rescued him from that Romulus and Remus life he was living with the wolf pack) noted:

"Last month, I was driving our long-term KIA K900 on I-90 past Little Bighorn Battlefield in Montana. The adaptive cruise control was engaged at 75 mph. My feet were perhaps six inches from the pedals, and I held the steering wheel with one hand.

There was no traffic in front, none behind, none in the opposite lanes. That's when the car, wholly unbidden, braked violently. Loose items in the ****pit rocketed forward, and the seatbelts cinched to chest-flattening pressure.

My wife cried out, and I was so thunderstruck that I couldn't think how to react. I recall saying, "What?" a couple of times, which did surprisingly little to mitigate the crisis.

Then I decided to pound the brakes--bleeding more speed, maybe to as little as 20 mph--which disengaged the cruise control. That corrected the problem, although I achieved this result with no greater purpose than to cease being startled. If an 18-wheeler had been tailgating, well, the Kia would be MIA."

He went on to discuss the infamous automated Air France Flight 447 Airbus A330 crash of May 2009 and how three pilots misdecisionatored the controls.
"What the hell is happening?" "We don't understand anything!"

Trial lawyers' delight.

Again the media hypes Google for something I don't see it playing much of a rule in the future. I can see them being something like a supplier or someone who license their tech but I don't see them getting involved with building and engineering cars. I see their approach will be like their involvement with in car entertainment. Building components that go into them.

This is a company that has no history in anything as regulated or complex as the car market. Obviously that doesn't mean they can't do it, but would they. The automotive sector is no where close to being a core competency for Google. Far from it in fact.
That thing is very ugly......no, it is waaaaaaaaay beyond ugly. It is uber-fuggally.

I wouldn't want to be in it when it was broadsided by a Silverado.

I think it will take a very long time for more than a handful of people to want one.

But, no more accidents and tickets on your drivers license because you won't even need a license as you don't drive it. They can just give the tickets to the google thingy for agrivated mis-programming.

Anyway, it is new and interesting technology.....but maybe not. I seem to remember GM making driverless cars that followed each other around a track years ago so maybe that was the start of this driverless technology.

Just some thoughts.
You don't want to be in ANYTHING broadsided by a Silverado.

There will HAVE to be a responsible, licensed adult aboard these cars. They will HAVE TO have manual overrides.

These cars will demand and result in a spaghetti-like tangled complexity of state and federal statutes and guidelines.

The irony of the term "computer crash" is not lost on cars completely controlled by computers.

As others have stated I don't see Google getting into the business of building cars. I do see them licencing their technology and software services to car companies.

If they were to get into the car business they would likely buy out a small to mid-sized established auto maker. Something like Mitsubishi
As is well-stated above, Google is not a car company.

Cars are complex beings. Emotional purchases.

Their Google car looks like something from Aaahnold's "Total Recall" driven by bots, to be decapitated :fall: by angry customers when they don't respond properly.

The tort attorneys are drooling :dro: at the prospects of a deep-pockets company like Google driving blindly into a liability minefield like computer-driven cars.

You have to notice the new drugs hitting nationwide TV ads every week.

You have to notice some of those same drugs hitting nationwide TV tort attorney ads a few years later. "Have you been damaged by this drug...?"
 
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As others have stated I don't see Google getting into the business of building cars. I do see them licencing their technology and software services to car companies.

If they were to get into the car business they would likely buy out a small to mid-sized established auto maker. Something like Mitsubishi
Building cars is too heavy for Google.

I do not believe they will build cars either, at least not on a very large scale. Certainly not large enough to disrupt anything on a large scale. The only area they might disrupt is urban environments. As I recall, they want their next cars to be driverless and without a steering wheel, moving max at 25mph.

Could be good for some kind of rentable personal transport/hireable car service in cities. If I were to live in the city and I could hire one through Über or a Google Chauffeur app to pick me up from my place in the Financial District to take me uptown a couple dozen streets without having to deal with a driver AT ALL might be worth it. Still, I think Über is pretty good for that.

As an Assisted Living device? Sure. As a disruptive technology? I don't see it happening.
 

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It's abit like the trendy, hire by the hour car start ups trying to convince anyone who will listen
that personal car ownership is dead. How very European...

Even the person who first coined "disruptive technology" has chaned his mind
and says the concept now applies to processes rather than objects.
 

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I definitely see people happily ditching entrenched car makers for new names like Tesla. I'm on the fence about Google, while they already have the tech, will they be able to jump markets? Meaning will people accept a Google car? People associate Google with internet searches, maybe some tech like Google Glass, but not cars. There have been many attempts over the years for companies trying to enter other markets and failing, the product was fine but the label was all wrong.

But I do see driverless tech being highly disruptive, not only in who are leaders of the industry but also how cars are viewed. Once driving involvement is taken away I'm wondering if we will become less passionate about our cars and start viewing them as taxi's. Meaning not caring about them. What's the fun of a Corvette if it drives itself and you are busy watching a movie while going from point A to B? Or if it's just a taxi, who cares about the impression the car makes when you show up?
I don't see driverless tech becoming widely adopted very quickly, if at all by many. I know that personally, even if a car I bought had the option available, I wouldn't use it.

As for people not caring about their cars because they are merely appliances, well, that I can unfortunately see because enough people already treat their cars that way. Makes no sense to me given that it's a fairly major asset that depreciates.
 

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Like so many have said before, having your own set of wheels is a generation thing. Google is more about sharing stuff, instead of owning. Maybe one day all routine trips will take place in robo-driven vehicles. Noticed how unassuming, bland-looking the Google robo car turned out to be? I am sure nobody would mind sharing one with other people. It would be a major step towards freeing up resources. Google/Uber sees the car for what it is: a transportation mode - to be integrated in its overall strategy of becoming a (perhaps even the) main provider in personal mobility and connectivity, with car ownership and public transport in its (long-term) sights.

Google - "Skip ad to continue driving"??
 

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Low gas prices are really going to hurt hybrid, PHEV and EV sales, has begun to already.
Buyers go off the boil when gas priced drop, they lose focus so quickly
And when prices go back up?

The current circumstances are not permanent.
 

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And when prices go back up?

The current circumstances are not permanent.
Buyers are idiots.

There are always TV news stories of giant SUV buyers selling their cars and buying Piouses when gas spikes.

Ditto when prices crash. Pious goes back to the Chibby dealer in exchange for a Suburban XXLL.
 

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I agree with the NOTION that Google is more of a threat to GM then Tesla because Tesla is there to IMPROVE personal car ownership where as GOOGLE wants to REMOVE personal car ownership
I invision GOOGLE joining with Mitsubishi or some one else and even opening there "tech" to 3RD party makers that want to build GOOGLE car/Taxi's
ONCE you remove the "machine" from the process then I would say the GOOGLE model is right in GOOGLE's competency as DATA management and search will be a big part of it
 
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