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RANTS #468
October 22, 2008
GM scrambles for cash as Cerberus turns to – big surprise - Carlos Ghosn.
By Peter M. De Lorenzo
Detroit. That the idea of GM trying to absorb Chrysler in the midst of the most severe economic crisis since the Great Depression is now officially looking ludicrous cannot be disputed at this point. Long term - meaning five years down the road - a GM takeover of Chrysler might have made sense - on paper or in some collegiate economics class - but short term it would have only spelled untold trials and tribulations for the company. Not to mention the fact that GM doesn’t have that kind of time. No one in this business has that kind of time right now.
Why? Despite the lure of Chrysler’s alleged cash stash of $11.7 billion, there is no way GM could have unwound Chrysler at the rate necessary to achieve even a modicum of efficiency, let alone success. And they would have burned through much of that cash - and consumed much of their time - in trying to jettison Chrysler’s nonessential assets and on resolving union issues instead of trying to make the whole thing work. In other words, absorption of Chrysler by GM would have been an unmitigated disaster in real-time. Not to mention the obvious fact that GM can’t even manage the brands they have now, so the whole idea was a train wreck of Not Good.
We have now learned a couple of things during this episode, however.
FULL ARTICLE: http://www.autoextremist.com/
October 22, 2008
GM scrambles for cash as Cerberus turns to – big surprise - Carlos Ghosn.
By Peter M. De Lorenzo
Detroit. That the idea of GM trying to absorb Chrysler in the midst of the most severe economic crisis since the Great Depression is now officially looking ludicrous cannot be disputed at this point. Long term - meaning five years down the road - a GM takeover of Chrysler might have made sense - on paper or in some collegiate economics class - but short term it would have only spelled untold trials and tribulations for the company. Not to mention the fact that GM doesn’t have that kind of time. No one in this business has that kind of time right now.
Why? Despite the lure of Chrysler’s alleged cash stash of $11.7 billion, there is no way GM could have unwound Chrysler at the rate necessary to achieve even a modicum of efficiency, let alone success. And they would have burned through much of that cash - and consumed much of their time - in trying to jettison Chrysler’s nonessential assets and on resolving union issues instead of trying to make the whole thing work. In other words, absorption of Chrysler by GM would have been an unmitigated disaster in real-time. Not to mention the obvious fact that GM can’t even manage the brands they have now, so the whole idea was a train wreck of Not Good.
We have now learned a couple of things during this episode, however.
FULL ARTICLE: http://www.autoextremist.com/