Here PDL AE rant of the week www.autoextremist.com
BOLTS, DOLTS, VAPOR MARKETING AND THE ANNUAL DANCE OF THE DRONES: THE HITS AND MISSES FROM THE DETROIT AUTO SHOW
Detroit. Well, it was another opening and another Detroit Auto Show, except it really wasn’t, because if it weren’t for the unveiling of the brand spanking new Ford GT supercar - which blew the lid off the show early Monday morning - the rest of the news down at Cobo Hall was remarkably muted, predictable or just flat-out boring.
But let’s get right to the star of the show first, because there was nothing even remotely close to the unveiling of the Ford GT at the Detroit Auto Show. Oh, there were other intros of note to be sure, but the new Ford supercar was so far and away the best thing to happen at Cobo Hall that the rest of the introductions seemed like they were at another, quieter show.
The Ford GT was a surprise for a number of reasons, first of all, because Ford was able to keep a lid on the machine and resist the usual temptation to have preview media showings and other excitement busters that have long been tricks of the PR trade in this business. That Ford executives bought into the “let’s keep it a surprise” right down to the last second was commendable and made the impact of the reveal that much more exciting. (Someone from the racing community talked at the L.A. Auto Show and spilled some salient details, but Ford didn’t crack and held the information close to the vest, which is simply remarkable in this digitally obsessed day and age.)
And secondly because the new GT itself is an eye-opener, with only minimal touches of visual heritage baked-in – and only if you squinted real hard – which was absolutely refreshing to see. This was no re-hash of a re-hash retro exercise, far from it, in fact. This new mid-engine machine bristles with adventurous body surfacing and a dramatic, aero-shaped rear along side and aft of the carbon fiber ****pit cell that is simply mesmerizing to behold from the back of the car. It has a brutal elegance about it that is undeniable and stunning in person.