Despite a selling pace sharply lower than last year, car executives see a few bright spots.
U.S. auto sales fell sharply last month, but several industry executives sounded cautiously optimistic that the worst may be over after falling gas prices and flashy sales promotions lured skittish consumers back into showrooms.
While down sharply from year-earlier levels, the selling pace in August beat expectations, rising to 13.72 million cars and trucks on an annualized basis from a 16-year low of 12.55 million in July.
"It's too early for anyone to declare victory," said Mark LaNeve, vice president of North American sales at General Motors Corp.
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But "we're very encouraged by what we saw in August," he said. "Consumers are feeling better, and we're clearly seeing it in this month's sales across the industry and at General Motors."
Still, the selling pace was far below last August's annualized rate of 16.3 million light vehicles. And Detroit's automakers continue to bear the brunt of the market's steep decline this year. It contracted 15.5 percent in August.
GM, Ford Motor Co. and Chrysler LLC reported even bigger declines -- 20.3 percent for GM, 26.5 percent for Ford and 34.5 percent at Chrysler, which is struggling to hang on to fifth place in the U.S. market.
According to Autodata Corp., the domestic brands' combined market share shrank to 45.3 percent from 50.9 percent a year ago. But their share was above a low of 42.7 percent recorded in July.
http://www.detnews.com/apps/pbcs.dll/article?AID=/20080904/AUTO01/809040364/1148
U.S. auto sales fell sharply last month, but several industry executives sounded cautiously optimistic that the worst may be over after falling gas prices and flashy sales promotions lured skittish consumers back into showrooms.
While down sharply from year-earlier levels, the selling pace in August beat expectations, rising to 13.72 million cars and trucks on an annualized basis from a 16-year low of 12.55 million in July.
"It's too early for anyone to declare victory," said Mark LaNeve, vice president of North American sales at General Motors Corp.
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But "we're very encouraged by what we saw in August," he said. "Consumers are feeling better, and we're clearly seeing it in this month's sales across the industry and at General Motors."
Still, the selling pace was far below last August's annualized rate of 16.3 million light vehicles. And Detroit's automakers continue to bear the brunt of the market's steep decline this year. It contracted 15.5 percent in August.
GM, Ford Motor Co. and Chrysler LLC reported even bigger declines -- 20.3 percent for GM, 26.5 percent for Ford and 34.5 percent at Chrysler, which is struggling to hang on to fifth place in the U.S. market.
According to Autodata Corp., the domestic brands' combined market share shrank to 45.3 percent from 50.9 percent a year ago. But their share was above a low of 42.7 percent recorded in July.
http://www.detnews.com/apps/pbcs.dll/article?AID=/20080904/AUTO01/809040364/1148