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Auto incentives may be best ever
Cincinnati Enqiurer
By Mike Boyer
Enquirer staff writer
They can't help themselves. Ask a car dealer, and they'll invariably say now's the best time to buy a car - no matter when you ask them. But with manufacturers' incentives now at record highs and higher interest rates on the horizon, they really mean it.
"I think you can honestly say: It's as good a time to buy a new car now as it has been for years,'' says Robert Reichert, president of the Kenwood Auto Dealer Group, which owns 10 area dealerships including General Motors, Ford and Toyota franchises.
"Incentives are at an all-time high, that tells me they're probably not going higher, especially with interest rates going up," he said.
The incentives, as high as $5,000 on some models, allow dealers "to sell a car at a price that you couldn't have reached any other time this year and maybe even last year," he said.
Terry Lee, who has a Chevrolet dealership in the Kings Auto Mall in Deerfield Township, said GM has opted to boost its incentives to sell cars rather than cutting production at its assembly plants.
While the incentives are at record levels, summertime sales are nothing new for dealers.
"Inventories are always high at this time of year,'' said Kevin Beyrer, general manager at Kings Ford at the Kings Auto Mall, "because the factories close in summer to prepare for new models. So they'll build all the remaining '04s and some of the '05s are starting to hit."
Although manufacturers say they don't like to offer incentives, they're loath to eliminate them. And dealers say buyers have come to expect them year-round.
"A lot of customers ask our sales people: Do you think (the incentives) are going to get any better? I think the answer today is no. I think we're there,'' said Reichert.
Full Article Here
Cincinnati Enqiurer
By Mike Boyer
Enquirer staff writer
They can't help themselves. Ask a car dealer, and they'll invariably say now's the best time to buy a car - no matter when you ask them. But with manufacturers' incentives now at record highs and higher interest rates on the horizon, they really mean it.
"I think you can honestly say: It's as good a time to buy a new car now as it has been for years,'' says Robert Reichert, president of the Kenwood Auto Dealer Group, which owns 10 area dealerships including General Motors, Ford and Toyota franchises.
"Incentives are at an all-time high, that tells me they're probably not going higher, especially with interest rates going up," he said.
The incentives, as high as $5,000 on some models, allow dealers "to sell a car at a price that you couldn't have reached any other time this year and maybe even last year," he said.
Terry Lee, who has a Chevrolet dealership in the Kings Auto Mall in Deerfield Township, said GM has opted to boost its incentives to sell cars rather than cutting production at its assembly plants.
While the incentives are at record levels, summertime sales are nothing new for dealers.
"Inventories are always high at this time of year,'' said Kevin Beyrer, general manager at Kings Ford at the Kings Auto Mall, "because the factories close in summer to prepare for new models. So they'll build all the remaining '04s and some of the '05s are starting to hit."
Although manufacturers say they don't like to offer incentives, they're loath to eliminate them. And dealers say buyers have come to expect them year-round.
"A lot of customers ask our sales people: Do you think (the incentives) are going to get any better? I think the answer today is no. I think we're there,'' said Reichert.
Full Article Here
• General Motors Corp. is offering up to $5,000 cash back or 0 percent financing for up to 60 months on its full-sized sport utility vehicles such as the Buick Ranier, Chevy Blazer and GMC Yukon.