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Australian to lead GM car design in North America
DAVE GUILFORD
Automotive News



DETROIT - Michael Simcoe, an Australian who heads General Motors' Asian design, will lead design of GM's North American cars effective Aug. 1.

It shows GM's increasing effort to move rising designers around the globe to gain an international perspective.

The move is one of three design leadership changes, a GM spokesman said:

Simcoe, 47, will replace Bryan Nesbitt as executive director for unibody vehicles in North America. Simcoe has been executive director for Asia Pacific design since Sept. 1. Simcoe rose in the design ranks of GM's Australian subsidiary, Holden Ltd., becoming design director in 2001. Michael Simcoe led design for the Holden Commodore, Statesman and Monaro. . The 2005 Pontiac GTO is based on the Monaro.

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