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Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales Strong

Australian September 2008 Sales Results

Federal Chamber of Automotive Industries
3 October 2008
www.fcai.com.au

New figures show that vehicle sales remained softer in September, reflecting the broader slow down in the Australian economy.

Official VFACTS data released today by the Federal Chamber of Automotive Industries (FCAI) show that 80,938 cars, trucks and buses were sold in September – down 3.1 per cent (2,551 vehicles) compared to the same month last year.

Year-to-date, new vehicles sales are up 0.3 per cent compared to the same period last year with a total of 784,932 vehicles being sold.

“The September figures provide further evidence that car buyers are cautious about the current economic situation and outlook,” FCAI Chief Executive Andrew McKellar said.

“The trend in sales over recent months provides justification for further action to cut interest rates as soon as possible,” he said.

“The industry is looking to rebuild confidence in the marketplace and decisive action to take further pressure off interest rates will provide some welcome relief to motorists,” Mr McKellar said.

Sales in most passenger car and SUV segments were down, except for small cars (up 4.1 per cent), medium cars (up 1.0 per cent) and large SUVs (up 48 per cent).

Light commercial vehicle sales held up well in September with an increase of 559 vehicles or 4.0 per cent compared to the same month last year.

Sales of light buses (up 73.1 per cent), vans (up 29.1 per cent) and 4x2 pick-ups (up 5.5 per cent) were the key performers in that segment.

Toyota retained the top sales position in September with a market share of 22.4 per cent, followed by Holden with 13.1 per cent and Ford with 11.0 per cent.

Year-to-date Toyota sold 183,806 vehicles, followed by Holden with 99,600 vehicles and Fold with 81,416 vehicles.


Top Australian Brands September 2008

Brand - Sales
1. Toyota - 18,165
2. Holden - 10,631
3. Ford - 8,880
4. Mazda - 7,371
5. Mitsubishi - 4,340

More will be added when available


Top Australian Vehicles September 2008

Vehicle - Sales
1. Holden Commodore - 4,462 (Includes 1448 Sportwagons)
2. Toyota Corolla - 3,964
3. Toyota Hilux - 3,364
4. Mazda 3 - 3,241
5. Ford Falcon - 3,123

Toyota Camry - 2,114
Toyota Yaris - 1,687
Subaru Forester - 1,162
Mazda 2 - 1,532
Mitsubishi Lancer - 1,404
Holden Astra - 1,292
Toyota Aurion - 1,240
Ford Ranger - 1,232
Mitsubishi Triton - 1,212
Ford Focus - 1,165

Ford Falcon Ute - 1,149
Subaru Impreza - 1,111
Holden Colorado - 1,107
Toyota Prado - 1,044
Toyota RAV4 - 961
Ford Territory - 933
Holden Commodore Ute - 914
Mazda 6 - 909
Toyota Kluger - 879
Mazda BT-50 - 875

Holden Captiva - 818
Holden Barina - 723
Toyota Landcruiser Wagon - 676
Mitsubishi Outlander - 594
Toyota Landcruiser Ute - 555
Subaru Liberty - 505
Mitsubishi Pajero - 443
Ford Mondeo - 441
Mazda CX-9 - 415
Holden Viva - 405

Ford Fiesta - 381
Mitsubishi Colt - 381
Subaru Outback - 317
Mazda CX-7 - 310
Holden Epica - 295
Holden Statesman - 187
Holden Rodeo - 173
Holden Caprice - 89



New Zealand September 2008 Sales Results

Motor Industry Association New Zealand
? October 2008
www.mia.org.nz


Top New Zealand Brands September 2008

Brand - Sales

Will be posted when available


Top New Zealand Vehicles September 2008

Vehicle - Sales

Will be posted when available




 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Are the 295 Holden Epica sales the old or the new model?

I am hoping the old one otherwise I am concerned that the refresh is not enough. Any special deals that would pull sales from the Epica?
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

I'd say they are the new model. The 'refreshed' Epica has been receiving mediocre reviews in comparison to its main rivals in the market.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Saw a sportwagon in the wild today (first time) actually really nice (and I usually hate wagons). Hope demand outstrips supply!
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Saw a sportwagon in the wild today (first time) actually really nice (and I usually hate wagons). Hope demand outstrips supply!
Yeh I've seen a couple in the wild as well and they definitely are striking. I never would look at a wagon but this is really pursuading me and I could do with the extra space now. hmmm

Demand is definitely putting pressure on supply. Multiple dealers ive spoken to have exhausted their allocation of the Sportwagon already and there is a waiting list at some of them. The Sportwagon is looking a good thing :)
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Yeh I've seen a couple in the wild as well and they definitely are striking. I never would look at a wagon but this is really pursuading me and I could do with the extra space now. hmmm

Demand is definitely putting pressure on supply. Multiple dealers ive spoken to have exhausted their allocation of the Sportwagon already and there is a waiting list at some of them. The Sportwagon is looking a good thing :)

Saw 4 today 'in the wild' and another that I took for a test drive. Wanted to try a Calias for size. They cheated a little as they 'only' had a Calais V V8 6sp auto in Evoke and Light Urban trim.

Drive
Beautiful car, sounds lovely, goes like a train. Actually, I'm a little worried as it is double demerits for the long weekend, and a couple of times I found i was going about 20ks quicker than I thought....... not too mention being over the speed limit.... found a nice little bit of road, car stops well too. you really don't know it is a wagon. Also, being wet it was nice to drive a car with the rain sensing wipers... sounds a wank, but a nice thing in reality. other nice point was the park assist at both ends with visuals on the screen.

Accomodation
Beautiful soft leather seats. nice chunky sports steering wheel. Took my boy and one daughter, 15 & 12 with me to try the package. Great, they loved it. Then tried Calais and Berlina sedans and found my boys head touches the roof lining in the rear of the sedan, but he still had clearance in the Sportwagon.

Conclusion.
Not due for 12 months, but I can see a Sportwagon coming up. The Outback and Forester turbo on the shopping list will have their work cut out to better the Holden this time. Think I may be able to stretch to a Calais, but the kids (of course) are trying to get me to go all out for the Calais V - it really was that nice. no decisions yet though. My Jove that V8 is lovely.....
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Was hoping the Sportwagon would boost Commodore sales, But it might have taken some away but adding a few hundred on the total?.

Seen a few on the road, They look great.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Lots of positive comments from Down Under, even from those skeptical of wagons! We're ready in the U.S.A. -- bring on the G8 Sportwagon!!!!!!!!!!
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

That is fugly!..

By the time the Wagon is dressed and ready to go, The owner of that thing is waiting for night time.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Careful Slick. That may be the new Territory :D

Personally I'm not convinced that the Sportwagon is going to be able to maintain this momentum. At least, not until they upgrade the 4spd. The engine isn't so much of a worry, but at least the 5spd gets rid of some of the clunks.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

The Sportwagon would have made top 10 by itself, not a bad effort, just curious though, why arent the ute sales of the Commodore and Falcon included together?? they really are just diff variants, like the wagon, maybe toyota argued against it not being fair lol.

I really hope Holden are looking at bringing the Cruze here to replace the viva, would love to ask the 405 who bought one, why?? but if they bring it here what will they do with Astra, they cant push it upscale to much more, sales will drop even further, Would the Orlando sell well here to possibly??

Captiva only less than 100 sales behind territory to, is it catching or is Ford dropping?

Not good with the Epica though its had a big push with advertising for the new model and the only review i seen so far they bagged the diesel motor, i think starting with 2 generations of a underdone car will only hurt Holden long term in trying to get this car up to decent sales of at least 1000 per month where it should be, combined Statesman/Caprice sales almost match it, not good.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

The Sportwagon would have made top 10 by itself, not a bad effort, just curious though, why arent the ute sales of the Commodore and Falcon included together?? they really are just diff variants, like the wagon, maybe toyota argued against it not being fair lol.

I really hope Holden are looking at bringing the Cruze here to replace the viva, would love to ask the 405 who bought one, why?? but if they bring it here what will they do with Astra, they cant push it upscale to much more, sales will drop even further, Would the Orlando sell well here to possibly??

Captiva only less than 100 sales behind territory to, is it catching or is Ford dropping?

Not good with the Epica though its had a big push with advertising for the new model and the only review i seen so far they bagged the diesel motor, i think starting with 2 generations of a underdone car will only hurt Holden long term in trying to get this car up to decent sales of at least 1000 per month where it should be, combined Statesman/Caprice sales almost match it, not good.
I've read a couple of positive reviews in the fish wrappers. Positive about the diesel as well.

Re Viva & Barina. As a strange thought I've had. I sort of wish that Holden hadn't called the new Barina, Barina. But perhaps had kept the top Opel Barina trim and SRi Barina going. I think maybe Viva would have suited the current GMDAT Barina better being the entry model to the range (if you think back to the orig Viva) if they didn't want to use Kalos or Aveo. Had the double barrel Asia/Europe attack going at that level as well. Seems to sully the rep of the prev Barina the way it is now. IF they had used viva in that manner what to call the current Viva? Cruze going forward I guess, but Nova / Cadet / Ascona / Optra / Heapa could all fit.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

thought i'd total up the Australian manufactured cars for the month...
not sure where HSV, FPV and TRD come into these numbers (if they are listed at all)

Holden Commodore - 4,462
Holden Commodore Ute - 914
Holden Statesman - 187
Holden Caprice - 89

total 5652


Ford Falcon - 3,123
Ford Falcon Ute - 1,149
Ford Territory - 933

total 5205


Toyota Camry - 2,114
Toyota Aurion - 1,240

total 3354
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

wow, they don't sell many cars in AU....yet GM pays to design and develop those unique offerings....put GM in the US can't foot the bill for decent plastic and even 5 speed trannies. or overhead cams.

look at the caprice and stateman. you can't tell me GM wouldn't benefit from amortizing those cars costs by selling them in the US.......

i see they drink the toyota kool aid there too
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

SMALL CARS
Toyota Yaris - 1,687
Mazda 2 - 1,532
Holden Barina - 723
Ford Fiesta - 381
Mitsubishi Colt - 381

COMPACT CARS
Toyota Corolla - 3,964
Mazda 3 - 3,241
Mitsubishi Lancer - 1,404
Holden Astra - 1,292
Ford Focus - 1,165
Subaru Impreza - 1,111
Holden Viva - 405

MIDSIZE AND LARGE CARS
Holden Commodore - 4,462 (Includes 1448 Sportwagons)
Ford Falcon - 3,123
Toyota Camry - 2,114
Toyota Aurion - 1,240
Mazda 6 - 909
Subaru Liberty - 505
Ford Mondeo - 441
Subaru Outback - 317
Holden Epica - 295
Holden Statesman - 187
Holden Caprice - 89

UTES
Toyota Hilux - 3,364
Ford Ranger - 1,232
Mitsubishi Triton - 1,212
Ford Falcon Ute - 1,149
Holden Colorado - 1,107
Holden Commodore Ute - 914
Mazda BT-50 - 875
Toyota Landcruiser Ute - 555
Holden Rodeo - 173

4x4s
Subaru Forester - 1,162
Toyota Prado - 1,044
Toyota RAV4 - 961
Ford Territory - 933
Toyota Kluger - 879
Holden Captiva - 818
Toyota Landcruiser Wagon - 676
Mitsubishi Outlander - 594
Mitsubishi Pajero - 443
Mazda CX-9 - 415
Mazda CX-7 - 310



NOTES:

1. Combined Mazda+Ford sales are larger than Toyota's in small car and compact car segments.
2. Though combined Camry + Aurion outsold the Falcon...
3. Hyundai/Kia results appear to be missing...
4. Colorado + Rodeo (older model of same vehicle) would come second behind Hilux. Hilux still would outsell it almost 3 to 1.
5. In a market where SUV sales give Toyota a huge boost, the company that makes 6 flavours of each of their countless SUVs offers just ONE model...
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

Some notes on your notes Bravada:

Camry and Aurion, although they come down the same line and are absolutely the same apart from drivelines, are classed as medium and large respectively, as Toyota seeks to convince Australians they are really two different cars. The dealers even park them at opposite ends of their lots, so buyers can't see how they compare for size!

The FCAI, the peak Oz industry body that categorizes cars and sales figures somehow allows this, maybe because it's current chairman is from Toyota......

Camry's competition is not officially Falcon, it is Mondeo, Mazda 6, Sonata/Kia, Epica.

Aurion is targetted at Falcon, Commodore and 380. So Camry leads it's class, Aurion is a distant third.

Australian utes have lost out to the free trade agreement with Thailand, whereby you can buy a Thai-made Hi Lux or Colorado for about $5K cheaper than the cheapest Falcon or Commodore commercial - so the normal 10% tariff does not apply. When they used to sell on parity due to 15% tariff the Commodore and Falcon used to clobber them.

Rodeo is the last trickle of old model, it was second in the market to Hi Lux until terminated two months back. The Colorado is the old Rodeo with a name change after the Isuzu divorce, but it will take maybe a year or more to get it known as it was.

The loss of Barina and Epica volume shows how a model changeover can lose momentum. I imagine they are having issues getting volume of both models seeing as they are new (Tosca and Aveo) right around the world, and the Pontiac G3 is due for release shortly so that might put further pressure on volumes.

Mazda is still cementing it's position - double Mondeo volumes for the 6, and the 3 closing on Corolla, tripling Focus, beating Falcon for the first time in a normal months' sales where there's no petrol price spike or industrial dispute or other external factor.

That's the issue Ford has, selling repackaged Mazdas when the real thing is available for similar $$$ from a Mazda dealer. Why losing the Falcon (sedan/wagon, commercials, Territory) would be a big, big mistake unless Ford has a deathwish for it's Aussie offshoot.

Toyota is now the fleet car company, so Mazda's smaller volume is probably making them a better profit.

Wonder how the Hummer H3 and 300 is selling these days.....

asylum said:
thought i'd total up the Australian manufactured cars for the month...
not sure where HSV, FPV and TRD come into these numbers (if they are listed at all)
Don't know about FPV or TuRD, but HSV count as separate sales as it is officially another manufacturer. Don't know how the others do it, as Ford contracts FPV builds to Prodrive, as does Toyota with TuRd.
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

I know of the Aurion/Camry thing, but since the class thing has been mudded, I prefer to compile league tables grouping midsize and large vehicles. Also, price-wise, some midsize cars run far into Commie/Falcon territory (pun not intended).
 

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Re: Australian & New Zealand September 2008 Sales Results: Holden Sportwagon Sales St

wow, they don't sell many cars in AU....yet GM pays to design and develop those unique offerings....put GM in the US can't foot the bill for decent plastic and even 5 speed trannies. or overhead cams.

look at the caprice and stateman. you can't tell me GM wouldn't benefit from amortizing those cars costs by selling them in the US.......

i see they drink the toyota kool aid there too
Wow you seriously dont look things up before you post do you?

In NA last year sales were about 16 million, population 310,000,000 1 in 19 people bought a car

In Aus 1 million sales, population 21 milion, about 1 in 21 so per capita sales are not that far different.

Now unless your head is really up your butt you should know that the Zeta based cars that Holden designed are sold in numerous countries and in big numbers in the Middle East, they might only sell about 2500-3000 Statesman/Caprice cars here but they export up to 20,000 or more of these highly profitable cars, as for selling them in the US read the stories about how Buick dealers didnt want a Zeta RWD car.

Try looking stuff up next time.
 
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