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Audi to spend $29 Billion on Products through 2019

2802 Views 15 Replies 10 Participants Last post by  dslay04
Audi is further expanding the biggest investment
program in its history. From 2015 through 2019,
the Ingolstadt-based company plans to invest
€24 billion, which is €2 billion more than in the
previous planning period. 70 percent of the
investment will flow into the development of new models and technologies.

https://www.audi-mediaservices.com/...n/2014/12/27/audi_expands_its_investment.html
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I think we saw an article about this in the past couple of months. While it sounds impressive, it has no context with other companies. What is GM/Cadillac, Toyota/Lexus, BMW, Merc, etc. spending in the same timeframe? And will some of Audi's spending benefit other VW units, i.e. not all of that $29B is truly attributable to Audi.
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Spending 29 billion to make them that more costlier to the customer.
I think we saw an article about this in the past couple of months. While it sounds impressive, it has no context with other companies. What is GM/Cadillac, Toyota/Lexus, BMW, Merc, etc. spending in the same timeframe? And will some of Audi's spending benefit other VW units, i.e. not all of that $29B is truly attributable to Audi.
I think that includes Ducatti & Lambo
For that kind of money, their cars better fly.
For that kind of money, their cars better fly.
They may not fly, but the ignition switches will work.
The total investment volume of €24 billion comprises approximately
€17 billion of investment in property, plant and equipment and €7 billion of capitalized development costs. “70 percent of all our investment in the next five years will flow into new models and innovative technologies,” explained Board of Management Member for Finance (CFO) Axel Strotbek.

In order to fulfill the ambitious CO2 limits, the company is working not only on the next generation of fuel-efficient gasoline and diesel engines, but also on plug‑in hybrids such as the Audi A3 Sportback e‑tron*, which became available in the first markets at the end the year. “We are constantly further developing alternative drive systems and focusing above all on connecting the car with its digital environment,” explained Dr. Ulrich Hackenberg, Audi’s Board of Management Member for Technical Development. “The car will communicate with the driver, the Internet, the infrastructure and other vehicles, while moving in an environmentally friendly manner.” The new Audi TT* is a pacemaker in terms of seamless connectivity. Its integrated Audi virtual ****pit, which merges a combination of instruments and an MMI screen into a central digital unit, sets new standards.

So almost 5 biliom € per year...will they make their cars more reliable:D..just kidding...i know that others also have some problems regarding reliability.;)
Anybody have info how much Cadillac spends in year?
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They may not fly, but the ignition switches will work.
ouch...:D:D
They may not fly, but the ignition switches will work.
Engines won't though
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Reliability issues for Audi have been so piss poor......a good portion of the money needs to be spend on actually getting these cars real world durability up to the standards of the world.....ie Cadillac...

Piss and moan all you want....,.the truth of the matter is the Audi brand is an unreliable and expensive to own product especially once the warranty is expired.

I admire the brand yet never felt comfortable owning one.....

Hopefully Audi will spend a good portion of the 29 billion on research and development to validate their product in a similar manner as GM does ...ie 300000 mile validation tests....
Reminds me of the TV series The Six Million Dollar Man: "Steve Audi. We can make him better than he was. Better, stronger, faster. And erh... more expensive".
For those who's only comment is "makes them more expensive" what is the cutoff point at which investment is no longer a positive. Cadillac could still be rebadging Chevy's and that would "make them less expensive" so that must be a better idea then, right?
Engines won't though
GM recalls 303,000 new Chevy Silverado, GMC Sierra pickups for engine fire risk. And let's not forget about "piston slap"
As a previous Audi owner, I rather have them discover the potential for a problem to ignore and act like there is no problem
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