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I think we saw an article about this in the past couple of months. While it sounds impressive, it has no context with other companies. What is GM/Cadillac, Toyota/Lexus, BMW, Merc, etc. spending in the same timeframe? And will some of Audi's spending benefit other VW units, i.e. not all of that $29B is truly attributable to Audi.
 

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I think we saw an article about this in the past couple of months. While it sounds impressive, it has no context with other companies. What is GM/Cadillac, Toyota/Lexus, BMW, Merc, etc. spending in the same timeframe? And will some of Audi's spending benefit other VW units, i.e. not all of that $29B is truly attributable to Audi.
I think that includes Ducatti & Lambo
 

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The total investment volume of €24 billion comprises approximately
€17 billion of investment in property, plant and equipment and €7 billion of capitalized development costs. “70 percent of all our investment in the next five years will flow into new models and innovative technologies,” explained Board of Management Member for Finance (CFO) Axel Strotbek.

In order to fulfill the ambitious CO2 limits, the company is working not only on the next generation of fuel-efficient gasoline and diesel engines, but also on plug‑in hybrids such as the Audi A3 Sportback e‑tron*, which became available in the first markets at the end the year. “We are constantly further developing alternative drive systems and focusing above all on connecting the car with its digital environment,” explained Dr. Ulrich Hackenberg, Audi’s Board of Management Member for Technical Development. “The car will communicate with the driver, the Internet, the infrastructure and other vehicles, while moving in an environmentally friendly manner.” The new Audi TT* is a pacemaker in terms of seamless connectivity. Its integrated Audi virtual ****pit, which merges a combination of instruments and an MMI screen into a central digital unit, sets new standards.

So almost 5 biliom € per year...will they make their cars more reliable:D..just kidding...i know that others also have some problems regarding reliability.;)
Anybody have info how much Cadillac spends in year?
 

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Reliability issues for Audi have been so piss poor......a good portion of the money needs to be spend on actually getting these cars real world durability up to the standards of the world.....ie Cadillac...

Piss and moan all you want....,.the truth of the matter is the Audi brand is an unreliable and expensive to own product especially once the warranty is expired.

I admire the brand yet never felt comfortable owning one.....

Hopefully Audi will spend a good portion of the 29 billion on research and development to validate their product in a similar manner as GM does ...ie 300000 mile validation tests....
 

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For those who's only comment is "makes them more expensive" what is the cutoff point at which investment is no longer a positive. Cadillac could still be rebadging Chevy's and that would "make them less expensive" so that must be a better idea then, right?
 
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