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Audi is committed to expanding its range from 50 to 60 models by 2020. The TT is the Audi with the most brand kudos, and the strongest badge, so to it’s the obvious candidate for an expanded line-up, especially when at least two of the three concepts would offer something genuinely new on the market place, even if it may appear tenuous. Think about it - Audi is just one of the twelve or so car companies the VW conglomerate comprises.

http://www.autocar.co.uk/blogs/paris-motor-show/expanded-audi-tt-line-now-inevitable
 

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Audi makes great cars but I think that they are wrong to want this many models. Only GM at the peak of Brands (Olds too) had this many models, and they had 7 divisions! It didn't end too well. I think they are over-reaching.
 

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This why I'm becoming disenfranchised with Audi. There's no exclusivity with them. They'll build anything for a buck. I understand the need for some expansion but Audi is ridiculous, even if the products are good ones.
Agreed. Expanding is one thing, but whoring out your lineup is another.
 

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This why I'm becoming disenfranchised with Audi. There's no exclusivity with them. They'll build anything for a buck. I understand the need for some expansion but Audi is ridiculous, even if the products are good ones.
Exclusivity isn't about the expanse of your model range or even sales numbers, it's about price and affordability.

They have 50 models, sure... but Audi has 12 lines; A1-A8, Q3, Q5, Q7, TT, R8.

They have S versions of most of those cars. They have four variants of the A3 lineup as well as an e-tron and a g-tron. They have their RS cars. They have wagons. They have convertibles. They have allroad.

An expanded lineup offers more opportunities for sales to more people, but you have to wonder at what point do they see diminishing returns?

So long as it's economically viable, I have no problem with clustering models into "families" that didn't previously exist. Innovation is hardly ever a bad thing.

Audi makes great cars but I think that they are wrong to want this many models. Only GM at the peak of Brands (Olds too) had this many models, and they had 7 divisions! It didn't end too well. I think they are over-reaching.
50 models is misleading. See above. Building at least one body variant of each car in your lineup and effectively doubling your lineup AGAIN through considering premium-engined "S" cars as distinct models is 50 cars... technically.

Oversimplification of their "50 model" lineup:

They have 12 models, and on average, about one variant of each. That's 24.
Each of those basic cars and variants get S models. That's 48 cars.

But not really.
 

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A1 Hatch
A1 Convertible
S1 Hatch
S1 Convertible
RS1 Hatch
RS1 Convertible
A3 Sedan
A3 Wagon
S3 Sedan
S3 Wagon
A4 Sedan
A4 Wagon
S4 Sedan
S4 Wagon
RS4 Sedan
RS4 Wagon
A5 Coupe
A5 Convertible
S5 Coupe
S5 Convertible
RS5 Coupe
RS5 Convertible
A6 Sedan
A6 Wagon
S6 Sedan
S6 Wagon
RS6 Sedan
RS6 Wagon
A7
S7
RS7
A8
A8-L
S8
RS8
A9
S9
RS9
TT Coupe
TT Convertible
TT Sedan
TT-S Coupe
TT-S Convertible
TT-S Sedan
TT-RS Coupe
TT-RS Convertible
TT-RS Sedan
R8 Coupe
R8 Convertible
Q1
SQ1
Q3
SQ3
Q4
SQ4
Q5
SQ5
Q6
SQ6
Q7
SQ7
Q9
SQ9

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That's 63, so I have some extra ones in there, but that should be a rough idea of what to expect.
 
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