This why I'm becoming disenfranchised with Audi. There's no exclusivity with them. They'll build anything for a buck. I understand the need for some expansion but Audi is ridiculous, even if the products are good ones.
Exclusivity isn't about the expanse of your model range or even sales numbers, it's about price and affordability.
They have 50 models, sure... but Audi has 12 lines; A1-A8, Q3, Q5, Q7, TT, R8.
They have S versions of most of those cars. They have four variants of the A3 lineup as well as an e-tron and a g-tron. They have their RS cars. They have wagons. They have convertibles. They have allroad.
An expanded lineup offers more opportunities for sales to more people, but you have to wonder at what point do they see diminishing returns?
So long as it's economically viable, I have no problem with clustering models into "families" that didn't previously exist. Innovation is hardly ever a bad thing.
Audi makes great cars but I think that they are wrong to want this many models. Only GM at the peak of Brands (Olds too) had this many models, and they had 7 divisions! It didn't end too well. I think they are over-reaching.
50 models is misleading. See above. Building at least one body variant of each car in your lineup and effectively doubling your lineup AGAIN through considering premium-engined "S" cars as distinct models is 50 cars... technically.
Oversimplification of their "50 model" lineup:
They have 12 models, and on average, about one variant of each. That's 24.
Each of those basic cars and variants get S models. That's 48 cars.
But not really.
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