Audi Badly Wants Q2 and Q4 Names from Fiat; Italians Say No

Lol, poor foresight on their part.

I don't blame them for saying no. Why hand a competitor an advantage?

However, I'm wondering what Marchionne would get in a horse trade if he licensed them the right to the name? He doesn't have to stop Alfa from using the designations himself later on, just let them use it for a fee.

donmateo said:

Lol, poor foresight on their part.

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True. Before deciding on the Q# designation for their SUVs and Crossovers, they should have done some research. Or maybe Piech & Co. thought they'd just get their hands on Alfa eventually and it would be a moot point?

Regardless, it kind of makes you appreciate how hard it is to get a good naming for a brand's range. Ewe's recent exploits on the CT# and XT# may not sit well with all of us, but I can sympathize with trying to hash something out when other companies own a designation here or there to ruin your portfolio's nomenclature.

Good for Fiat. And with the bitter relationship between FCA and VAG CEOs I don't think this will end well. If Fiat agrees to sell the names, it won't be cheap.

For the time being, Audi can make the Q1+1 and the Q 2+2. :lmao:

Really??? Q1, Q3, Q5, and Q7 aren't enough?
What are Q2 and Q4 needed for? 'Coupe' versions of their crossovers? Why bother, the BMW and MB versions are both stupid AND ugly.
Just call them QC1, QC3, etc. if they can't resist building them.

I wonder how this will affect their Q2 and Q4 results

They could do a TT Q

I don't feel sorry for Audi at all. These stupid alphanumeric names box manufacturers into a corner.

Um...

http://www.gminsidenews.com/forums/f37/fca-wants-collaborate-other-automakers-new-vehicles-193042/

So... use Q1 Sportback and Q3 Sportback. Q5 Sportback, Q7 Sportback.

You don't even have any even-numbered crossovers out, so don't complain. Use what you have.

There are so many different ways around this.

Audi is just bitching for the sake of bitching.

Envoy4Life said:

There are so many different ways around this.

Audi is just bitching for the sake of bitching.

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Not bitching, they just want to devalue Alfa.

VAG has the cheese. They'll fork it over. Marchionne needs the money. It's just a matter of price.

CaddyLac10 said:

VAG has the cheese. They'll fork it over. Marchionne needs the money. It's just a matter of price.

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not to mention "NICE" DSG gear boxes that VAG does NOT want to share

Audi could just end up buying alfa for Q2.

They could do 2Q and 4Q but anyone with OCD would go crazy when looking at the lineup

JBsZ06 said:

Audi could just end up buying alfa for Q2.

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LOL! There you go.....

Little boys being little boys. Holden let Range Rover use Evoque when they have the rights to that name, and were about to release the Evoke. Would it be that much of a gift anyway. If Alfa now put out a Q2 people are likely to think Audi anyway.

Maybe Sergio will demand that Alfa gets to rebadge the Audi Q2 and Q4 if they are indeed created.

Dequindre said:

Maybe Sergio will demand that Alfa gets to rebadge the Audi Q2 and Q4 if they are indeed created.

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For what purpose would he want to rebadge a low volume Audi Q2 or Q4 crossover coupe?