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Looking at Autotrader recently I noticed that Luxury trim level ATS coupes come with the full front HID lighting package and 18" wheels as standard, while the Luxury sedan does not, and the sedan looks much cheaper and less premium as a result. So GM must know that the front lighting and better looking wheels is an important part of making the ATS look good and premium. Do they believe that sedan buyers don't care as much as coupe buyers that their cars look good?
It seems to me that most buyers are motivated by styling in considering a Cadillac ATS Sedan, after all the Germans offer every other attribute that the ATS offers (more or less),so why this de-emphasis on the sedan's appearance, especially as the Luxury trim unfortunately makes up about 80-85% of ATS' on the road (per my anecdotal observation) and maybe a bigger percentage of ATS sedan's available for sale on Autotrader? Really an unfathomable approach by Cadillac.
It seems to me that most buyers are motivated by styling in considering a Cadillac ATS Sedan, after all the Germans offer every other attribute that the ATS offers (more or less),so why this de-emphasis on the sedan's appearance, especially as the Luxury trim unfortunately makes up about 80-85% of ATS' on the road (per my anecdotal observation) and maybe a bigger percentage of ATS sedan's available for sale on Autotrader? Really an unfathomable approach by Cadillac.