I have wondered. In 1953 and 54 Ford wanted to be number one in
sales and just dumped cars on dealers forcing dealers to make deals,
cut prices, and sell cars. Chevrolet retaliated by doing the same.
This Ford/Chevy sales war hurt the independents.
But what if Studebaker had said, "We can play this game too." They
clearly had the production capacity at South Bend, Indiana as well
as at Los Angeles, California and Hamilton, Ontario Canada. What if
Studebaker had dumped cars on dealers forcing them to make deals,
cut prices, and sell cars the way Ford and Chevy did and what if
Studebaker had sold some 300,000 to 400,000 cars each of those two
years? Where would that have put them and the newly formed
Studebaker-Packard Corporation going into 1955? What would that have
put them long term say 1956, 1957 and beyond?
If you could somehow go back to the middle of the 1950's say 54, 55,
56, have an IN with the company and do some things that would cause
Studebaker-Packard to have survived and still be with us today, what
would it be? What could have been done differently that would have
allowed that to happen?///////////////
Sorry for the very late reply and reviving this thread, but it's a bit ironic to see Fiat and Opel together thanks to Peugeot-Citroen.Considering how Fiat IS in many ways, I think it would have been a disaster of epic proportions.