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SOURCE: Motor Authority

Alfa Romeo's Duetto Spider may have shot to fame in the 1967 film The Graduate, but even this Hollywood endorsement couldn't stop the car from being axed in 1993. Now, Alfa Romeo's CEO, Luca de Meo says that he has dreams of bringing back the iconic Alfa Spider, along with his plan to sell 300,000 Alfa Romeos every year from 2010.

Alfa's head honcho established this goal earlier this year, but emphasized that even though the global automotive market may be in a meltdown of sorts it would not affect Alfa's goal to move 300,000 units annually. Alfa Romeo sold just half that figure last year, meaning that it has a lot of ground to catch up on in order to achieve this goal - ground which will hopefully be easier to cover with the introduction of bold new models, such as a resurrection of the iconic Alfa Spider, and improvements on its current stock of models.

Currently, Alfa's marketing teams are finding it hard to sell the 159, Brera and Brera Spider due to their excessive fuel consumption and heavy weights. Luca de Meo insists that Alfa is working on these problems, and will be introducing a new generation of engines next year to cut down on fuel consumption, reports AutoWeek. This could include compact turbocharged engines that are already in use in Fiat and Lancia models.

There was also talk of Alfa cutting the life cycle of the 159 short and developing a new, lighter model to succeed it. This lighter model would also allow Alfa to install smaller engines, such as its 1.4L four-cylinder unit or its 1.8L turbocharged unit.

While developing lighter sedans is key to making the Alfa Romeo brand succeed in this segment, the Italian manufacturer will also be developing an SUV model to satiate global desires for large cars, despite the current economic crisis.

Meanwhile, de Meo also mentioned that the successor to the Alfa Romeo 147 would be a vital model in helping to create a new image for the Alfa brand, which is planning to return to the U.S. market in 2011. Discussing the way Fiat brought back its iconic '500' model to represent its brand, de Meo stated that the Duetto could play a similar role in cementing Alfa Romeo's success, especially in the all important American market.

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And people say GM has bad timing. Alfa's timing is horrid. Coming back to the US now is pointless. They should wait 2 or 3 years, as it'll take that long for this to all shake out.
 

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Don't bother, Fiat. Americans will never go for Italian jobbies.

Instead they'll flock like they always have to the insipid dreck that passes for the US car market: dour Detroit dumpsters, totalitarian Teutonic tossermobiles, and numbing Nipponese nannywagons.

I'll never hear the buzzy verve of a Fiat 500's exhaust on a freeway onramp. I'll never have to mind nicking the doors of an Alfa Brera parked next to me at the Winn-Dixie. I'll never see some 40something divorcée pulling up to her neighborhood pub in a revived Lancia Fulvia.

No, it'll be the soul-numbing sea of emasculated males in their faux-cowboy pickups, fear-gripped suburbanite hockey moms in their SUV tanks, dour middle-aged couples in their Japan Inc. beige 4-door sedans, and smug yuppie tossers in their latest German übermenschmobiles.

Don't waste the money trying to crack this market, Fiat, it'll never work.

P.S. Fiat, WILL YOU PLEASE return Alfa Romeo TO REAR WHEEL DRIVE AND DeDION AXLES? I've tolerated this FWD crap long enough. You're starting to look like Detroit. My Dad's old Alfetta is turning over in its grave...
 

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No, it'll be the soul-numbing sea of emasculated males in their faux-cowboy pickups, fear-gripped suburbanite hockey moms in their SUV tanks, dour middle-aged couples in their Japan Inc. beige 4-door sedans, and smug yuppie tossers in their latest German übermenschmobiles.
O O O O O O !!!


Do me next!

I like V8 2 door cars and will probably by a new Camaro SS, which one of your narrow minded stereo-types do I fall into?
 

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Don't bother, Fiat. Americans will never go for Italian jobbies.

Instead they'll flock like they always have to the insipid dreck that passes for the US car market: dour Detroit dumpsters, totalitarian Teutonic tossermobiles, and numbing Nipponese nannywagons.

I'll never hear the buzzy verve of a Fiat 500's exhaust on a freeway onramp. I'll never have to mind nicking the doors of an Alfa Brera parked next to me at the Winn-Dixie. I'll never see some 40something divorcée pulling up to her neighborhood pub in a revived Lancia Fulvia.

No, it'll be the soul-numbing sea of emasculated males in their faux-cowboy pickups, fear-gripped suburbanite hockey moms in their SUV tanks, dour middle-aged couples in their Japan Inc. beige 4-door sedans, and smug yuppie tossers in their latest German übermenschmobiles.

Don't waste the money trying to crack this market, Fiat, it'll never work.

P.S. Fiat, WILL YOU PLEASE return Alfa Romeo TO REAR WHEEL DRIVE AND DeDION AXLES? I've tolerated this FWD crap long enough. You're starting to look like Detroit. My Dad's old Alfetta is turning over in its grave...
Well... just long enough for me to get a Fiat Cinquecento and an Alfra Brera, and then treat them like gold so they'll last.
 

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I can't wait to see the new Alfa's. I had a 164 and it was a blast to drive. The electrics were utter crap though, and general reliability was good for about 40,000 miles then everything started to go. But I could just look at the car and forgive everything. The Duetto spider was my dream car back inthe late 60's. Would love to see a new version of the Spider.
 

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O O O O O O !!!


Do me next!
You'll have to wait your turn. I already promised another GMI regular I'd "do" him first if I ever swing that way... :D

I like V8 2 door cars and will probably by a new Camaro SS, which one of your narrow minded stereo-types do I fall into?
crap, lemme think...

okay, here goes...

the tiny-schlondered, locked-in-adolescence, mullet-headed, Kid-Rock-blastin-through-the-speakers, yearning-for-Daddy's-approval, insecure, obsessed-with-looking-"cool", thinks-he-needs-a-hot-car-to-get-women manboychild in his "Muscle" Car...

:D
 

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Alfa should always have stronger performance than others in each of their respective market segment..

Distribution though Mini dealers here in the USA seems to be a smart move..
 
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