Brooke Shields highlights VW Routan ad campaign
Volkswagen is using model and actress Brooke Shields and a virtual baby-making Web site to sell its Routan minivan, which arrives at dealerships late this week.
In an ad campaign launched this week, Volkswagen uses Shields to persuade young, affluent couples considering purchasing a minivan that they can meet their families' needs while purchasing a stylish European brand, said Brian Thomas, a Volkswagen general manager of marketing and communications.
"There's this notion of Volkswagen magic inside a minivan," Thomas said. "It's almost like there's a little Beetle in there, a whole little Beetle trying to get out."
The Routan begins hitting dealership lots later this week with a base priceof $25,390, including $690 shipping.
In the ads, Shields plays a serious spokeswoman addressing high birth rates that she says are caused by couples who want a Routan but believe they need children to drive a minivan.
In keeping with the theme of conception, Volkswagen is launching a Web site later this month that will allow people to make virtual Routan babies they can send to friends through e-mail and social networking sites such as Facebook and MySpace, complete with "a healthy dose of Routan information," Thomas said.
http://www.autonews.com/article/20080910/ANA08/809100288/1018
Has anyone seen the ad yet?
Volkswagen is using model and actress Brooke Shields and a virtual baby-making Web site to sell its Routan minivan, which arrives at dealerships late this week.
In an ad campaign launched this week, Volkswagen uses Shields to persuade young, affluent couples considering purchasing a minivan that they can meet their families' needs while purchasing a stylish European brand, said Brian Thomas, a Volkswagen general manager of marketing and communications.
"There's this notion of Volkswagen magic inside a minivan," Thomas said. "It's almost like there's a little Beetle in there, a whole little Beetle trying to get out."
The Routan begins hitting dealership lots later this week with a base priceof $25,390, including $690 shipping.
In the ads, Shields plays a serious spokeswoman addressing high birth rates that she says are caused by couples who want a Routan but believe they need children to drive a minivan.
In keeping with the theme of conception, Volkswagen is launching a Web site later this month that will allow people to make virtual Routan babies they can send to friends through e-mail and social networking sites such as Facebook and MySpace, complete with "a healthy dose of Routan information," Thomas said.
http://www.autonews.com/article/20080910/ANA08/809100288/1018
Has anyone seen the ad yet?
