Re: Ford's 2010 Taurus SHO

Overpriced. Way overpriced. Bringing it in around $30k would have guaranteed a hit, $35k could be rationalized, but there is just way to much competition that is far superior at $38k.

Let me put it this way... There's no way RoboCop could afford that on an OCP salary. If RoboCop can't drive it, I won't buy it.

 

Re: Ford's 2010 Taurus SHO

Overpriced. Way overpriced. Bringing it in around $30k would have guaranteed a hit, $35k could be rationalized, but there is just way to much competition that is far superior at $38k.

Let me put it this way... There's no way RoboCop could afford that on an OCP salary. If RoboCop can't drive it, I won't buy it.

AWESOME! There is always a reason to bring RoboCop into the forums!

 

this is very nice.
If brought to Australia, it could COMPLETELY turn around the Taurus image.

 

Still, I'm hoping they keep the Falcon around for a little while longer, I'm not sold on the looks of the Taurus.

I don't live in the US, but $38k does seem like a lot, considering you can get into a Pontiac G8 V8 with RWD for a lot cheaper.

 

Even though the taurus sho will be abit more tech savvy over the other two cars, i'm going to suggest but G8 GT>Charger RT>Taurus SHO.

PS if this were 25-28k it would be a steal compared to a v6 charger/g8.

 

With the starting price that high, many will sit on lots for months, possibly into other model years. Wow! I could see starting around $30,000 or so, but not $38,000. It looks nice, but not that nice.

 

They should have called it the SHOE! Seriously, it's ugly and overpriced.I can buy a base Corvette for that price.Whats with that ugly whale tale?

 

It seems like only a year ago you could buy one of these new for around $13k:

 

When you consider the standard features/specs like AWD, 365hp, 25mpg, nav, leather and blind spot sensors, the price probably isn't all that bad. But then again, it's nearly $40k for a Ford (non luxury brand). And it's not just any Ford - it's a Taurus...a name that still conjures thoughts of crappy rental cars.

 

If those features come standard, and this machine can corner decently, then this price is not bad at all! A steal compared to EVO X, STI, or 335xi.

Only problem is... the brand and model name. If this was under a luxury brand and within my budget, I'd buy one in a heartbeat. :drive:

 

37k fully loaded isnt that much car, these days.

 

I think that's the issue. It's not $37K, it starts at $37,995.00 which is $38K, if you want the bigger wheels etc, it adds $995 more, so it's $39K. Plus, I'm sure there are other options not included in that people will want, so you might as well say $40K. I'm sure it's fast, but there are a whole slew of sport sedans that have more desireable names from more desireable makes that offer cars for $40K. I hope for Ford's sake it's successful, but in this economy, I'm not sure this is the right pricing stratagy for this car. Pricing aside, it blows the Impala SS away!

 

And here I thought the G8 GXP was kind of expensive. Guess not...

 

I'm only interested in what the top of the line SHO costs, I never buy the minimum model.

 

2 will be a year's supply for the dealer.

 

You think that many? I'm thinking that two dealers could share on car for a one year supply.

 

A Lucerne Super starts at $40,205 and $38,000 for the SHO is overpriced? I'm going to do some digging and compare the SHO to a Limited with all the stuff standard on a SHO, I don't think the jump will be as much as everyone thinks it is. Heck the first Limited we've got ordered is $34,000 and doesn't have AWD, Intelegent start or any of the other features that are standard on SHO (according to www.media.ford.com since I haven't seen an order guide yet).

 

A Lucerne Super starts at $40,205 and $38,000 for the SHO is overpriced?

Last I heard the Lucerne Super was selling like crazy and GM couldn't keep up with demand. I've heard of Buick dealers charging huge premiums over MSRP and there is now a national waiting list for Buick Lucuerne Supers.

Seriously, how can you say one car isn't overpriced by pointing out another over priced car that doesn't sell for poop?

 

Ok and AWD Limited with the lowest package to get intelegent access (not sure how much else of that package is standard on SHO). So SHO is only about $2000 more than this so the price doesn't seem that out of line to me. The biggest issue I see is the Taurus name making it hard to sell to Lexus, etc buyers.





2010 TAURUS Page: 1 of 1
Order No: 0122 Priority: 80 Order Type: 2 Price Level: 015
Ord Code: 302A Cust/Flt Name: PO Number:
RETAIL RETAIL
P2J AWD LIMITED $33020 DEST AND DELIV $825
HT CINNAMON TOTAL BASE AND OPTIONS 35845
P LEATHER SEATING TOTAL 35845
W BLACK *THIS IS NOT AN INVOICE*
302A RAPID SPEC 2000
.LTD FLOOR MAT
.MEMRY ADJ PEDAL
.RAIN SENOR WPR
.BLIND SPOT MNTR
.INTEL ACCESS
.SONY AUDIO SYS
99W .3.5L V6 DURATEC NC
44J .6-SPD AUTO TRAN NC
5 U.S. GAL GAS
FDAF ASSESSMENT

 

I don't know what all the fuss over the pricing is about. The top of the line Avalon costs about 40K, the Lucerne over 40K and this Taurus seems to be(on paper) better than both. Ford cant win for losing, they call the car Five Hundred, people complain about ditching the Taurus name, they bring it back--people b!tch about the pricing. At 28-30K they risk castrating the sales of the Fusion, and possibly taking a loss on the SHO Taurus.

 

Compare this to the Fusion Sport, and you'll see this price isn't outrageous at all. It's Ford's flagship sedan, for heaven's sake.

GM doesn't make a comparable vehicle to this. Give me a call when the G8 gets AWD, and the STS4 V8 is more of an MKS EcoBoost competitor.

Chrysler DOES make a comparable vehicle. The Dodge Charger R/T AWD STARTS at $35,000, and I daresay this Taurus is at LEAST $3,000 nicer.

 

So the Fusion sport is overpriced as well. I'll agree, the G8 isn't comparable... it's better! The Ford's price is too high for what you get. For the same price I can have an LS3 powered GXP with a manual transmission and RWD.

 

DOOOOD Its looks Gangster.... I want one

 

Expensive, that price includes the 365 hp 3.5 EB, better wheels, spoiler, better brakes, better interior, exhaust, etc. The price is around where it should be, remember this is no longer the mid size car of the 80's, its a full size car!

Besides GM already has a better performance sedan, the G8 GT.



Only one problem...in 3 years its dead along with all of Zeta.

 

Its hardly full-sized. My Caprice dwarfs it.

So lets see see from GM for $38k I can get
420hp LS3
6sp Tremec manual
Better brakes than the Taurus
Nurburgring (sp?) tuned suspension

The similarly priced GXP will eat the SHO alive on any performance metric. The much cheaper G8 GT.

Don't get me wrong, Taurus makes a great family vehicle and I'd pick it over a Fusion (even the new one), Malibu, Impala, or any other FWD vehicle. But when you get that high in price and start pretending its a competitor to RWD V8 performance vehicles, it loses its impressiveness.

 

Not necessarily overpriced for what is offered.

Having said that, I wish there was an intermediate powertrain option, something in the 300 bhp range, as acceleration in a non-SHO AWD Taurus will be merely adequate. My MKZ lease is up next winter and I want to be in a AWD Taurus for my next car. But, I can't swing an SHO at 40K, and I'm not crazy about having the NA D35 with AWD in a heavier car (its performance in my FWD MKZ is OK, but not great).

Or maybe I will put off those pesky home improvements and just buy an SHO.

 

Let me explain, in simple terms, the purpose of this vehicle.

FoMoCo will be sending 3.5L EcoBoost engines to two assembly plants. Chicago, which builds the Taurus and MKS, and Oakville, which builds the Edge, Flex, MKX, and MKT. The Lincoln models NEED this motor to compete with V8-powered rivals, so the business case has already been made to ship these powertrains to these plants.

There isn't a major cost difference between shipping 10,000 powertrains, and shipping 12,000 powertrains.

The engineering work for installing this powertrain in the D4 chassis is already finished and paid for, for Lincoln's benefit.

Therefore, the INCREMENTAL cost for designing and building a Taurus SHO, Edge EcoBoost, and Flex EcoBoost is next to nothing. Thus, the answer becomes, why NOT? Ford could sell 250 of these a year, and the program still makes economic sense. Here is WHY Ford did it:

From: Ford Motor Company
To: SHO Enthusiasts

Dear SHO Enthusiasts,

Thank you for buying our overpriced yet good performing SHO Taurus models in the 1990's, and continuing a rabid adoration of our company and its products through the dark times since. We know you are all older, more mature, and wealthier, so here is a spiritual successor to your beloved SHO, designed in a manner that suits you better these days. So please come in and take a look. If the SHO is still too large for you, we also sell a Fusion Sport, which is closer to the original formula, and less expensive. If you also have a family, we have a full line of excellent family-friendly crossover and sedan vehicles that are the safest, most fuel efficient, and most reliable and high quality Fords ever produced. We look forward to seeing you!

Sincerely Yours,

Ford Motor Company

 

It's a great halo car and will do much to change Ford's image, as its other products will. I think of this as a value-priced Volvo S-80 (or it it an S-60)?

 

Best looking Ford in many years!

 

this car is not overpriced. The G8 GT has great performance but lacks a TON of features. You just cant compare hp and then say "the G8 is a way better value". No its not. The G8 lacks 8 way seats, nav, memory, auto dim rear view mirror, HIDs, standard 19" wheels, Sync and other stuff that is standard or optional on the SHO. This car is WAY better equipped than the G8 even if its a little slower. Its also going to get better mileage.

 

You can get all that on a Charger R/T and still have a cheaper and faster vehicle with identical fuel economy.

The G8 is a better value because you can have a faster and bigger car for significantly less $.

 

They won't be able to build them fast enough. They will sell like crazy. People are going to be obsessed with buying American products soon and the SHO will be one of the bright spots in the automotive landscape. People are getting tired of the appliance-like, not-even-inspiring-enough-to-force-a-yawn Toyotas and they want something that gets rid of this foul economic recession aftertaste. The most exciting thing about Toyota's are the free doughnuts in the dealership. Toyota can't bring it, Toyota can't even spell it. Cars like the Taurus SHO will.




Someone had to be different from all the doom and gloom poopypants posters in this thread.

 

Last I heard the Lucerne Super was selling like crazy and GM couldn't keep up with demand. I've heard of Buick dealers charging huge premiums over MSRP and there is now a national waiting list for Buick Lucuerne Supers.

Seriously, how can you say one car isn't overpriced by pointing out another over priced car that doesn't sell for poop?

If the SHO mission in life was to sell in high volumes, then your irony may have had a point. But for that Ford has the regular Taurus in all of its flavors. The SHO is a showroom magnet that was a no brainer to produce, like wescoent explained. The price discussion here is simply moot.

Unlike the G8 though, which needs to sell to survive, the SHO will be more than happy sitting pretty helping to boost sells of its brothers and going home from time to time with some affluent and happy owner.

 

Good job Ford on building a good car. However, who would seriously buy this over a Cadillac CTS (300hp naturally aspirated)? I would really rather have a Buick too. If not the Lucerne then the Enclave (price wise).

Even the Hyundai Genesis is a better buy.

 

To get a V8 in the Genesis, you have to spend another 10k.

 

I can't wait to see the new Taurus SHO at the Chicago auto show. Hopefully they'll have some regular '10 Tauruses open to the showgoers too.

It will be nice to see the SHO and the Fusion Sport in a showroom. I can't wait to see which suits me better.