Exactly. I think the ultimate proof that Jag has gone downhill was yesterday. I don't get to spend much time with my mom now, so yesterday we went out for the day. Driving down the highway I spotted an S Type and said "hey look, a Jaguar". To my mother who knows nothing about cars, so much that she likely doesn't know how many cylinders her car has.If Kia tried to do a Jaguar competitor, it would look like the XF. The cars styling just isn't up to what's expected of Jaguar. And in regard to the LS3 in a CTS; if the 3.6 DI is already getting dinged for uncompetitive NVH, imagine how the shivering pushrod motor will fare up against, say, BMW's DOHC V8s.
Her response? "That's a Jaguar, I thought those cars were supposed to look special?".
When someone who knows nothing about cars is disappointed in the looks of your expensive machines, you have a problem.
And quite frankly, the S Type looks a lot better than this thing does.