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536 Posts
I think MG is right... again.
GM still positions Cadillac as a "value". Luxury buyers don't look for value. More often than not, they look for the exact opposite. Is the performance gap between a V12 SL and a V8 SL so significant as to warrant a $30k base price differential? Probably not.
But it buys you the little V12 badge for the side of the car and the bragging rights that come with it.
More than anything, a luxury car is a status symbol. And "Value" does not signify status.
GM still positions Cadillac as a "value". Luxury buyers don't look for value. More often than not, they look for the exact opposite. Is the performance gap between a V12 SL and a V8 SL so significant as to warrant a $30k base price differential? Probably not.
But it buys you the little V12 badge for the side of the car and the bragging rights that come with it.
More than anything, a luxury car is a status symbol. And "Value" does not signify status.
