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Opel Media Online
2015-01-19

- Anniversary car in Rüsselsheim plant is an arden blue OPC Sports Tourer
- Latest technology further increases appeal of Opel flagship





Rüsselsheim. A new chapter has been added to the success story of the Opel Insignia. The 750,000th car of Opel’s top-of-the-range model rolled off the assembly line at the Rüsselsheim plant. The final assembly team led by plant manager Axel Scheiben celebrated as an Insignia OPC Sports Tourer in OPC-exclusive arden blue made its appearance.

The anniversary car is the top-of-the-line Insignia model. The 2.8-liter V6 turbocharged engine has 239 kW/325 hp and sends 435 Nm of torque to all four wheels. The station wagon accelerates from zero to 100 km/h in 6.3 seconds.

Axel Scheiben says, “This is a special day for the entire team. We have every reason to be proud of the fact that we have already produced our successful Insignia model 750,000 times. Our team does an outstanding job day in, day out, manufacturing highly complex vehicles in top quality.” The Opel flagship is produced exclusively in the main plant in Rüsselsheim.

Opel Group CEO Dr. Karl-Thomas Neumann pointed out the importance of the Insignia for the entire company: “The Insignia is our flagship and thereby our brand’s figurehead. With this car, we show what we are capable of in terms of design, technology and quality. The Insignia has played a key role in getting Opel back on track.”

The Opel Insignia, which won the prestigious 2009 European “Car of the Year” award one year after its introduction, has become even more popular since the second generation was brought to market in late summer 2013. To date, the new version has been ordered more than 155,000 times. Last year alone, Opel sold more than 100,000 Insignias – an increase of around 19 percent. This made the flagship the fourth most popular Opel model. “With this, the new Insignia provides further proof of the success of our model offensive,” says Dr. Neumann.

Last year, Opel’s mid-size model was especially sought after in the UK, Germany and Spain, and achieved the largest percentage growth in the mid-size segment in Europe.

The Insignia family comes in five variants – hatchback, notchback, Sports Tourer station wagon, Country Tourer station wagon and OPC. The most popular colors in Europe include graphite black and snow white.

Insignia buyers can choose between gasoline, diesel or LPG (Liquefied Petroleum Gas) propulsion. The entry-level version with a 140 hp, turbocharged 1.4-liter gasoline engine, Start/Stop and a low-friction six-speed manual transmission is already available from 24,515 euros in the well-equipped Business Edition.

The Insignia is now also available with the new 2.0-liter high-tech diesel engine. The new, ultra-modern 170 hp, four-cylinder engine from Kaiserslautern impresses with its power, reduced fuel consumption, lower emissions as well as lower noise and vibration levels.

The Insignia is poised to cause even more of a sensation internationally. Later this year, the Insignia OPC sedan will be exported to Australia and New Zealand as the Holden Insignia VXR. Furthermore, an additional Insignia variant will be produced in Rüsselsheim later this decade, and will then be sold as a new model from the GM brand Buick in the United States.
 

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...
The Insignia is poised to cause even more of a sensation internationally. Later this year, the Insignia OPC sedan will be exported to Australia and New Zealand as the Holden Insignia VXR. Furthermore, an additional Insignia variant will be produced in Rüsselsheim later this decade, and will then be sold as a new model from the GM brand Buick in the United States.
That's interesting.
 

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I would think its a coupe over a wagon version.
 

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Maybe a crossover ?
 

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I'd personally buy a wagon first, but think a coupe might make better business sense for the brand. Buick is trying to go younger. I am probably 20 years too old, and have coupes in my past, but not my future. Except for maybe a Corvette, but we were talking Buick.

I don't know, though. A high-styled coupe might work, too. When I first saw the Enclave (2009?), it blew me away with the styling and the utility. It literally reeked of "unique". That is kind of what's needed for either option, in my mind. Otherwise, you have mediocre.
 

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As much as ilove the coupe version....I doubt it will be it...which is unfortunate
I wonder if coupes will come back, 5 years from now this large, young unemployed generation will be, well, 5 years older and hopefully employed. Also young folks have kids later in life now, so this leave us with a very large demographic with some money and no kids. Possibly a resurgence for coupes?
 

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I'm a big fan of the Insignia/Regal aesthetically, but I haven't gotten a chance to drive one. Too bad they don't sell the wagon here, because it would have been at the top of the shopping list when we bought my wife a new car last year.
 

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Maybe a crossover ?
There is already the Insignia Country Tourer and a new SUV (shared with Buick) is a done deal. The only realistic options left are a coupe or convertible.

My personal favorite would be a TT V6 Insignia Coupe OPC extreme. You know, wishful thinking and so on. ;)

 

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I wonder if coupes will come back, 5 years from now this large, young unemployed generation will be, well, 5 years older and hopefully employed. Also young folks have kids later in life now, so this leave us with a very large demographic with some money and no kids. Possibly a resurgence for coupes?
Going on 23 and on my second two-door. If they were to make another CTS coupe, I would likely be getting a third.

http://www.gminsidenews.com/forums/f16/opel-files-u-s-trademarks-buick-beneficiary-147066/

An abridged version:
The filings are for the vehicle names “Cascada” and “Calibra” – and both are vehicle types Buick currently does not offer.

The Cascada launched just under a year ago in Europe as an Opel soft-top convertible.

Just prior to that, GM North America president Mark Reuss reported he thought Buick needed “something special,” citing a convertible, coupe or large sedan as his wish list.

The lesser known of the two names in question is the Calibra. Currently, Opel does not have a Calibra in its lineup, however the name has historical value in Europe. In the past, Calibra was a sports coupe based on the brand’s midsize sedan. Assuming history repeats itself, the Calibra will likely be a sports coupe based on the Insignia. Rumors of the Calibra's return have surfaced in the past, peaking when the company showed the GTC Concept in 2007.

As luck would have it, the U.S. already has the Insignia as the Buick Regal, so a coupe version of the car would be a logical addition for Europe, North America and China.

While GMI has received word that both Cascada and Calibra are planned for the Buick lineup, the exact timing of the two products is currently unclear. Assuming the Cascada was engineered to be easily federalized to U.S. standards, Opel could theoretically bring the car over in a short period of time.

Assuming the Calibra is a coupe based on the next-generation Insignia sedan, it would likely show up around the same time as the next Insignia in late 2016.

It appears GM is putting its money where its mouth is when it comes to Buick gaining additional, exciting new product. Expect further details later this year.
Seems pretty on point everywhere.
 
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