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Interesting read ....yet a lot of what was said sounds like nonsense...

The product line at Cadillac needs an expansion for three cuv s...that's what the public is buying...

The faster good cuv s come from Cadillac...the faster sales will increase.

The naming change is smart although I would have preferred real names like ElMirage....etc..

The styling of the brand needs to elicit desire to own....

Can't say the latest Cadillac product does that enough......hence the lower sales than the market overall.

Nice product but just doesn't elicit the passion and desire to purchase..

Hopefully the new product coming will...
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