[Dr.Show-Me]

Cadillac and all of GM needs to win back its past customers if they have any hope of returning to profitability and greatness. I think GM needs to apologize to the American people for its failure as a company, and promise to make amends for the causes of their failure. Build the best vehicles they can, including using not the cheapest parts, but rather the parts that will outlast the car itself. Engines that can run 100,000 miles without any repairs. Transmissions that use the best parts so that the transmissions run 100,000 without needing servicing, and engineered to be easily fixed. Interiors that are attractive, wear like iron, without cheap plastic parts that break and aren't repairable. And on and on, building a vehicle that represents the best, rather than the cheapest crap they can get away with.
Then include long warranties that are fully transferable. And include free maintenance for the life of the warranty. And with more customers bringing their cars in for service, make the experience easy, quick and enjoyable.
I'm sure there are those who say GM can't afford to do all that, to which I would say GM can't afford to NOT DO ALL THAT!

 

[Dr.Show-Me]

Interesting read ....yet a lot of what was said sounds like nonsense...
The product line at Cadillac needs an expansion for three cuv s...that's what the public is buying...
The faster good cuv s come from Cadillac...the faster sales will increase.
The naming change is smart although I would have preferred real names like ElMirage....etc..
The styling of the brand needs to elicit desire to own....
Can't say the latest Cadillac product does that enough......hence the lower sales than the market overall.
Nice product but just doesn't elicit the passion and desire to purchase..
Hopefully the new product coming will...

How can you NOT use legendary names like El Dorado, (a city or country of fabulous riches held by 16th century explorers to exist in South America, or a place of fabulous wealth or opportunity)?
America remains the land of opportunity and a country of great wealth, so it is a wonderful name for a Cadillac model, probably the large coupe currently called the Elmiraj.
And other names work as well.
The German mindset of logic works for other Germans, but may not work with Americans. CT6 as a car size designation is okay, but Cadillac NEEDS names. CT6 Deville would be okay, CT7 El Dorado coupe, and CT8 Fleetwood would all work, with people calling them by their NAMES instead of a logical but thoroughly uninspiring alphanumeric