Nice update for what it is, but I've already been reading about how some hardcore Wrangler fans are upset with the new grille.
As for the rest, while incremental, I'm glad they're sinking money into this project. The full-fledged Bronco has been doing well and is winning converts (despite some recalls), and that has to be making Jeep worried. The Wrangler has had the entire segment nearly to themselves for a long, long time. Consumers win when there's a legitimate competitor across the street constantly improving their product.
As for the rest, while incremental, I'm glad they're sinking money into this project. The full-fledged Bronco has been doing well and is winning converts (despite some recalls), and that has to be making Jeep worried. The Wrangler has had the entire segment nearly to themselves for a long, long time. Consumers win when there's a legitimate competitor across the street constantly improving their product.