Ah yeah reshuffling model designations...one of JdN's weaknesses...that's actually one thing I didn't like about him, he just had to do some **** to leave his mark. He's that guy that comes into an organization/position and changes **** just to change it. That was one thing he could've left alone at both Infiniti and Cadillac. Model designations were the least of their problems.Well, Toyota and Nissan both had high end cars for sale in the JDM region. They were essentially rebadged for the US market. I thought Infiniti did a better job at hiding their base roots. Though, Lexus improved very quickly and overtime. Infiniti's marketing was a disaster.
These days, Lexus has definitely improved the differentiation.
Well, wasn't the Infiniti nomenclature shift JdN's doing? Q and QX? I mean, it still makes sense. Their products just became muddled.
Well, their launch was IN the actual Hyundai lineup. Hyundai Genesis and Hyundai Equus. I remember saying back then, that this wasn't the way to build a luxury brand, despite Hyundai Equus being recognized globally already. It's take Equus 2 decades from Mitsubishi rebadge to Hyundai Equus to Hyundai Genesis to Genesis G80.
Genesis is only 5 years old. They have a LOT of work ahead still. And they actually did something Cadillac can't even do — build a competent CUV off their RWD sedan. G80/GV80.
Q and QX might make sense, but G35/37 had some brand recognition that they threw out the window when they made it the Q40/50...and the poor FX, one of the original performance crossovers became an afterthought after it pretty much helped pioneer the segment. The current FX/QX70 had been out for 11 years when it finally got put out to pasture.
And agreed part of the Genesis bungling had been with the original Hyundai Genesis and Genesis coupe...especially the Couple which really should've just been called the Gen 3 Tiburon. They should've known whether they were going to go whole hog or not w/ making Genesis a full line brand and nixed that little experiment in the bud...should've just ben Genesis since day 1 sold through the Hyundai dealership.