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Look at this offer on a 2015 GMC Sierra Crew Cab - That's CASH BACK from GM below - does not include a possible dealer discount (although they would be crazy not to sell these at list).

New 2015 GMC Sierra 1500 Double Cab Standard Box 4-Wheel Drive SLT
Price After Black Friday Cash Back ***: $37,524

Total MSRP Before Offers $46,905
Black Friday Cash Back 1 - $9,381 Expires: 12/1/14
Price After Black Friday Cash Back *** $37,524
Expires: 12/1/14

Thread continues HERE
And they still make profit!?
Good to know next time I go shopping..L
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