I'm sure they make Some money on it.. The thing about it though is it only enhances the Ford Truck brand whether they make a dime on it or not. Kind of like the Volt will only help GM's EV street cred even if they don't make money. Initially anyway... Many of the basics on the Raptor are F-series off the shelf parts. GM could do this if they Wanted to and I still think they should. When people think 'Truck' many people think 'Ford'. GM needs to fix that and fast.... Chevy Trucks need to be Top Priority again for General Motors.And they'll never turn a profit on it. I'm not saying it's a bad truck, or there's anything wrong with it. I'm just saying GM is not going to launch a competitor for it.