Cute. Not great, but most Superbowl car ads are worse.
I like the look of the new Sedona, but the reviews have been underwhelming. Nothing bad, but nothing to set it apart either. On the other hand, it matches the Odyssey for best-in-class crash safety from the IIHS ( \http://www.iihs.org/iihs/ratings/vehicle/v/kia/sedona ), though it hasn't been rated by the NHTSA yet.