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project pinnacle
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  1. Global Cadillac News
    Imagine a traditional luxury car buyer - yes, some still exist - walks into his or her local Cadillac dealer to check out the radically refreshed 2018 XTS. Naturally, the old XTS is hanging out in the parking lot, quietly serving as potential trade-in. After entering the dealer, a salesperson...
  2. Global Cadillac News
    Cadillac's rollout of Project Pinnacle has been, let's face it, a categorical mess. The program faced an immediate backlash from dealerships when General Motors explained it would categorize them based on sales projections and require an adherence to a higher standard of customer service. This...
  3. Global Cadillac News
    Cadillac has delayed the launch of its dealer incentive program for another three months. Brand president Johan de Nysschen says the delay is all about giving dealers more time to understand the program and has nothing to do with its potential illegality or the extensive dealer backlash against...
  4. Global Cadillac News
    A large-scale culling of Cadillac dealers won't come to pass, but that doesn't mean franchise owners are giddy about joining the automaker's controversial Project Pinnacle. An overwhelming majority of the brand's 925 U.S. dealers have opted to sign on to the program, ignoring company president...
  5. Global Cadillac News
    A dealer association in California is the latest group to go after Cadillac, demanding the automaker make changes to its controversial "Project Pinnacle" sales incentive program. The California New Car Dealers Association, acting at the request of 52 dealers in that state, has sent a letter to...
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