GM Inside News Forum banner
book
1-3 of 3 Results
  1. Automotive Industry & GM News
    Cadillac's subscription service will return, after roughly a year on hiatus. The revamped service will provide more convenience, flexibility, and value, according to Deborah Wahl, GM's Chief Marketing Officer. Book by Cadillac was among the first subscription models tested in the automotive...
  2. Automotive Industry & GM News
    General Motors is readying another automotive subscription service after canceling "Book by Cadillac," which was deemed too costly to keep operational, several months ago. However, whether that was due entirely to its own failures or related to the fact that the company is aggressively hunting...
  3. Automotive Industry & GM News
    General Motors looks to be investigating more subscription services, as the brand has trademarked the name "DriveScription." The name has been filed under the Goods and Services banner and applies to "Automotive subscription services; motor vehicle rental services; motor vehicle sharing...
1-3 of 3 Results
Top