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book by cadillac

  1. Automotive Industry & GM News
    General Motors is readying another automotive subscription service after canceling "Book by Cadillac," which was deemed too costly to keep operational, several months ago. However, whether that was due entirely to its own failures or related to the fact that the company is aggressively hunting...
  2. Automotive Industry & GM News
    Book by Cadillac is going away for a while, but the namesake auto brand promises it will return better than ever. The Wall Street Journal first reported (citing an unnamed source, after which the news was confirmed to Automotive News by Cadillac spokesperson Andrew Lipman) that the surface...
  3. Automotive Industry & GM News
    General Motors looks to be investigating more subscription services, as the brand has trademarked the name "DriveScription." The name has been filed under the Goods and Services banner and applies to "Automotive subscription services; motor vehicle rental services; motor vehicle sharing...
  4. Global Cadillac News
    Cadillac's car sharing service almost had a different name.  While casually perusing the US Patent and Trademark Office's online database we discovered an alternative trademark for Book By Cadillac.  Filed 2 weeks after the trademark application for Book By Cadillac, a standard character mark...
  5. Global Chevrolet News
    Cadillac has announced it's expanding its vehicle subscription service. Following the success of the program in New York, BOOK by Cadillac is now available to drivers in the greater Los Angeles and Dallas metro areas. Like the pilot program in Manhatten, BOOK is a luxury vehicle subscription...
  6. Global Cadillac News
    General Motors' luxury division isn't content with brewing coffee and showing off fashionable new threads at its new SoHo space - it also wants you to drive its cars. Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the...
  7. Global Cadillac News
    For a flat monthly fee residents in the New York Metropolitan Area will have access to all the Cadillacs they want, when they want. BOOK by Cadillac is a first-of-its-kind automotive subscription service; for $1,500 a month members will gain entry to whichever Cadillac their hearts desire...
  8. Global Cadillac News
    Thanks to a trademark filing we now know that Cadillac is looking to develop their own car-sharing service called Book. The filing quantifies Book as a "downloadable mobile and web-based application for reserving vehicles through a motor vehicle sharing service" and a "motor vehicle sharing...
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