Agree GM beat Ford to the punch by nearly 5 years, the diesel rolls out soon there are off road upgrades and plenty of time to access if the ZR2 needs to come along. At the moment GM is having trouble meeting demand much less building inventory for the every day truck and the Z71 in addition to getting the 2.8 diesel out it makes no sense to panic over possible specialty editions.
As for the Bronco good move by Ford if they make a more fuel efficient Humvee type vehicle but it will still be a niche product.
Hindsight is (almost) always 20/20, but looking at where we (i.e. GM) are now, the Colorado/Canyon was GM jumping into the pool, but on the shallow end, so no risk.
GM's problem now isn't that the C/C aren't accepted into the market, it is that they can't make nearly enough and are actually sacrificing a lot of full-size van sales for many of what they are building.
I was kinda hoping Janesville was going to re-open and be a Van (both full-size & mid-size) facility with K2XX overflow capability.
Ford is taking a bigger risk, opening up a plant dedicated to just the Ranger and Bronco, but it has a bigger reward too.
(if you think about it, the exact opposite position for the way Lincoln & Cadillac are attacking the market)
Better count that with the f150 and super duty. They're all F series after all. Best selling 'series' forever. ;-)
F150 outsells Silverado 1500, F250 outsells Silverado 2500, F350 outsells Silverado 3500 - Let me know when you figure out which way we should count them.............
FWIW; The Impala "Series" does out sell the Taurus..........
