A long winded but bottom line is in the real world women don't want hyundais or genesis luxury car brands.
Actually, women make up the majority of Hyundai (and Kia) owners.
The one thing you get right is that women don't (currently) want Genesis products, but that has more to do w/ the Genesis lineup presently comprising of 2 rather large sedans (married women drivers w/ children tend to opt for CUVS/SUVs or if single or childless, smaller sedans).
It's not an insult but a fact.
What's a fact is that is female drivers tend to be more
practical than male drivers when it comes to their choice or ride (sure, there are the so-called badge-sniffers, but overall, women tend to be much more practical in their decision to purchase a vehicle).
That's what made the Lexus ES a big seller from the start (back when Lexus didn't have any
prestige; when few people had an idea of what Lexus was). When faced w/ the choice of buying an ES or a much more expensive E Class or 5 Series, many opted for the ES (a much more practical purchase).
Finally Hyundai figured that out and is moving genesis brand out of Hyundai dealerships.
Hyundai didn't need to
figure anything out; forming the Genesis brand and a separate dealer network was always in the plans.
But they made the right choice in selling the Genesis sedan from Hyundai dealerships from the start.
Aside from not being able to support a new dealer network w/ just one (or 2) sedans (not that the banks, at the time, were lending to build out new auto dealerships), selling the Genesis at Hyundai dealerships enabled Hyundai to sell the Genesis at a lower price (didn't have to price in all the things that a luxury brand and dealer network entails).
As the price of the G80 has climbed (to reflect
"free" amenities expected from a luxury brand - such as loaners, etc.) sales of the G80 aren't quite as high as when it was branded a Hyundai Genesis.
We have seen something similar along the lines for the Japanese; for example, as the price of the Lexus LS and GS have climbed, sales started to decline.
Sales are dismal and trying to eventually match Acura sales has to be the stupidest thing I've ever heard.
LOL!!!
Have you seen Acura sales lately?
YTD, Acura has sold
1,051 of the RLX,
31,745 of the TLX and
10,992 of the ILX (the TLX is keeping Acura sedan sales from being a complete embarrassment).
Genesis, meanwhile, has sold
3,992 of the G90 and
14,672 of the G80 at much higher price-points.
The RLX is much closer in price to the G80 than G90 and yet the G80 outsells it by
6 multiples.
The G70, which will be priced comparably to the TLX, will cut into TLX sales (as will the Stinger).
The Genesis sedan at its height sold around
30k, so the G70 should be able to do that or better.
Based on this rather conservative estimation, not infeasible at all for Genesis sedan sales to outsell Acura sedans (and again, that's even with being at a significantly higher price-point).
We will see and I still believe tesla has shown where the luxury market is going.
If Tesla cant get their manufacturing in order (shoddy work and highly inefficient), they are going to be eaten alive by the PHEVs and EVs that the Americans, Germans, Koreans, Brits and Japanese are bringing to the market.
Jaguars shown us as well and the new i pace will be a stellar vehicle.
Gee, thanks for
proving my point.
To the average american, the genesis is a Korean alternative to the lackluster Infiniti brand.
Wait, I thought that the average American didn't yet know about the Genesis brand?
So how can they know how it relates to another automaker?
With G80/G90 sales beating GS/LS sales - why wouldn't it be seen as the
Korean alternative to the lackluster Lexus brand?
As for lackluster and Infiniti - Infiniti has a good shot to
surpass Acura in sales this year (only behind by around 2k in sales) and that's w/ a higher ATP.
So maybe it's Acura that is the
lackluster Japanese brand?
Anyhow, none of them would be accurate as Genesis will have RWD crossovers and will not be reliant on cheaper FWD-based Hyundais for sales volume as Lexus, Infiniti and Acura are.
Take off your clouded Korean biased glasses and look at reality in the marketplace.
My lenses are pretty clear.
I've been nothing but realistic in my assessments.
It's not like I'm saying that Genesis will start to outsell the BMW, much less MB (not going to happen).
But
Burns-y scoffed when I stated -
don't be surprised if the Genesis sedan outsells the GS (or maybe even the G80/G90 compared to the GS/LS) and guess what?
It actually occurred.
We'll see soon enough when it comes to the Genesis and Acura sedan lineups.
With the addition of the G70, Genesis should fairly easily outsell the Infiniti sedans (Q50 and Q70), but once G70 supply gets up and going, like I stated, don't be surprised if Genesis sedan sales match, if not outpace Acura sedan sales.
Just out of touch where the market is going...
So Genesis is the one
out of touch, when the G80/G90 outsell the GS/LS?
Not to mention the G80 outselling the Q70 (with Infiniti having long abandoned the flagship segment, but may be coming back).
And is it even worth mentioning Acura w/ how RLX sales are going?
And no, Cadillac's lineup isn't
crap - they just got the packaging wrong on the ATS and CTS.
Once Cadillac corrects its sedan lineup and gets its full complement of crossovers, will outsell Acura by a good margin (and that's not counting the Buicks which are Acura competitors).
And even w/ its awkward sedan lineup, Cadillac sells WAY more sedans in the
$45k+ price-range than Acura (or for that matter, Lexus or Infiniti).