GM hearts Planet Green
Jeremy Korzeniewski, AutoblogGreen
General Motors looks to get loads more exposure in short order as it becomes the exclusive automotive sponsor for the new Discovery Communications channel known as Planet Green. Therefore, viewers should expect to be inundated by vehicles from the General - hybrids and flex-fuel SUVs in particular - while they watch shows like Living With Ed.
Says Betsy Lazar, executive director, GM advertising and media operations, "Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel-efficient cars and trucks, hybrids and alternative fuel vehicles."