Big 3 tuning in to the green talk
Tuesday, October 30, 2007
The new urban talisman lights up Woodward Avenue in neon letters, surprising the downtown-bound driver.
"Everything Is Going To Be Alright," the letters spell, creating a cheery, literal sign of optimism at a building that used to be a car dealership.
The nation's eyes are unusually focused on Detroit. A war in the Middle East -- a toxic combination of human toll and high gas prices -- has taken the fun out of big trucks and SUVs.
Between Al Gore's Nobel Peace Prize, Barack Obama's call for federal emissions standards, and Neil Young retooling an old Lincoln as a 100 mile per gallon electric hybrid car, there's a shift in the environmental winds that even General Motors can no longer ignore.
From John Dingell to Joe Knollenberg, the Michigan congressional delegation is acknowledging a need to push the automakers toward a greater sense of environmental responsibility.
Journalist Elizabeth Kolbert ponders "a last chance for Detroit," in the New Yorker this week, concluding that the Big Three may not be totally hopeless.