Buick allegedly gaining a crossover to slot between Encore and Enclave.
June 26, 2013
By: Nick Saporito
In recent weeks spy shots of a swoopy looking crossover have surfaced, allegedly of an upcoming Buick that insiders claim wears the name “Anthem.” As typical, much speculation has arisen since the spy shots came out, including whether or not the alleged Anthem is even intended for the North American market, or if it will be reserved exclusively for Buick’s lucrative Chinese market.
GMI has since been able to clear up some of the speculation surrounding the Anthem crossover, including that it will be built off of GM’s global compact architecture, also known as “Delta.” The size of the crossover in the spy shots seems to validate it’s alleged foundation dimensionally, and it has been well-known that GM intends to reduce the number of platforms it utilizes globally in effort to reduce development costs.
Building the Anthem on the Delta platform would likely net a crossover that is--size wise--positioned right between the recently launched Encore and the significantly larger Enclave. Buick would essentially be covering all crossover bases with the three prong approach.
Additionally, every indication is that the Anthem will indeed be sold in both North America and China under the Buick nameplate. According to sources familiar with GM product planning, the Anthem will most likely begin production in mid-2014 as a 2015 model in both North America and China, with the Chinese launch being a bit behind the North American launch.
As the case with most shared Buicks between North America and China, the Anthem will likely utilize different engines on both continents. GMI has not been able to confirm specifics regarding engines for the Anthem, however we have a hunch that GM’s well-known 2.5 and 2.0-turbo four-cylinders will be involved, at least in North America.
So, why is Buick allegedly gaining another crossover when they already have two? According to the Wall Street Journal, crossover sales are up nearly 14-percent so far this year, and most analysts are predicting even larger surges in sales of small crossovers in the future. Couple crossover success with Buick’s resurgent brand image, and a midsize crossover may flow right into the Buick anthem, pun intended.
As for the name, GMI has been told for the last year that Anthem was the finalized marketing name for this Buick, but nothing is final until its actually revealed.