Target Lexus: GM Considering Buick LS Fighter

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Thread: Target Lexus: GM Considering Buick LS Fighter

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    Target Lexus: GM Considering Buick LS Fighter

    Target Lexus: GM Considering Buick LS Fighter
    GM now considering a flagship sedan for Buick..and it's rear-wheel drive.
    www.gminsidenews.com
    August 5, 2010
    By: Nick Saporito


    Back in June GMInsideNews cleared up rumors surrounding the status of a Cadillac flagship sedan. According to that report Cadillac is considering a Premium Zeta-based sedan to act as their flagship sedan. Now GMI is hearing that GM is also considering a Premium Zeta-based Buick flagship for North America and that GM management has the car’s target set on the Lexus LS.

    GMI sources have stated that the GM board of directors recently approved preliminary design work for the Buick flagship sedan. The approval has granted management and product development limited resources to continue working on the program, however the car is not yet approved for production (much like the Cadillac sedan). Very little is known about the car at this time as it is in its infancy stage, but sources tell GMI that word within the halls of GM’s design studio is that the design is “very hot.”

    Buick already has a flagship sedan on the Zeta platform—in China. The current Park Avenue sedan was just recently given a mild facelift and is expected to see a total replacement—on Zeta—in a couple of years. The proposed sedan would vary from the Chinese Park Avenue. The remaining question is if this new sedan would ultimately replace the Chinese Park Avenue as well.

    Apparently the logic internally is that the Buick flagship would be designed to compete directly with the Lexus LS, while the Cadillac flagship would be designed to directly target the BMW 7-Series. Since the June piece GMI has obtained further confirmation that a Cadillac flagship is being worked on as more funding for the project has now been freed up.

    Products built off of Holden's variants of the Zeta platform are not easily manufactured in North America. GMI sources tell us that the variant of Zeta these two sedans would utilize is called "Premium Zeta" and that it would be engineered for North American production. While both programs are far from selecting a production location, GM's Lansing Grand River and Oshawa, Ontario facilities are good fits for them.

    As reported with the Cadillac story, it is likely that these two sedans will not see full approval until after GM’s initial public stock offering.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    You had me a rear-wheel-drive.

    But, since we've been hearing about a RWD/Zeta Buick since 2004, I'll withhold my excitement until I see them rolling off of a truck in the front of a dealership.
    Last edited by Titanic; 08-06-2010 at 10:17 AM. Reason: typographical disaster.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    I will aspire to become a Buick customer if this happens.

    Just hope this is not the next chapter in the 'on again, off again' NA Zeta saga.
    Last edited by 377Z; 08-06-2010 at 10:12 AM.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    YES!!!!!!!!

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Quote Originally Posted by 377Z View Post
    I will aspire to become a Buick customer if this happens.

    Just hope this is not the next chapter in the 'on again, off again' NA Zeta saga.
    It is.... just happens to be on again.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Just a pure speculative thought: When Camaro production moves to Alpha, perhaps "Premium Zeta" can assume the current Camaro line in Oshawa.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Pontiac performance and price re-skinned in Buick livery at a premium price. No thanks.
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    Re: Target Lexus: GM Considering Buick LS Fighter

    By the time they get a new North American car on Zeta, they chassis will be obsolete.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Roadmaster.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Quote Originally Posted by member12 View Post
    By the time they get a new North American car on Zeta, they chassis will be obsolete.
    That's why both sedans would use a new variant...Premium Zeta.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    I'm very confused by Buick. Is this a brand tied to Buick in China? Is this a brand tied to Opel in Germany? Is this really a luxury brand with a premium RWD flagship while Caddy is looking at a FWD flagship? Is this brand relentlessly persuing Lexus while offering a small car off the Cruze? Is this a brand that will try to appeal to ex-Ponitac buyers?

    Individually most of what GM wants to do with Buick makes sense but collectively it seems muddled. GM has a lot of work to do to get Buick to appeal to new buyers and the great new products certainly help but a clear image and message would define the brand. What is Buick's story?
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    Re: Target Lexus: GM Considering Buick LS Fighter

    Quote Originally Posted by Rocket 88 View Post
    I'm very confused by Buick. Is this a brand tied to Buick in China? Is this a brand tied to Opel in Germany? Is this really a luxury brand with a premium RWD flagship while Caddy is looking at a FWD flagship? Is this brand relentlessly persuing Lexus while offering a small car off the Cruze? Is this a brand that will try to appeal to ex-Ponitac buyers?

    Individually most of what GM wants to do with Buick makes sense but collectively it seems muddled. GM has a lot of work to do to get Buick to appeal to new buyers and the great new products certainly help but a clear image and message would define the brand. What is Buick's story?
    My thoughts...

    From what I have heard of the Cadillac Zeta flagship (which is looking increasingly likely) it sounds as if it has dawned on GM that Cadillac must move upmarket now that Buick is targeting Lexus. According to my sources GM has the 7-Series as the target for the Cadillac, LS for the Buick.

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    Re: Target Lexus: GM Considering Buick LS Fighter

    Quote Originally Posted by Buick61 View Post
    You had me a rear-wheel-drive.

    But, since we've been hearing about a RWD/Zeta Buick since 2004, I'll withhold my excitement until I see them rolling off of a truck in the front of a dealership.
    Agreed. IF they happen I sure hope they don't overlap and compete with each other vs. the actual competition.
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    Re: Target Lexus: GM Considering Buick LS Fighter

    GM: Study everything that made these cars special. Buick was the third best selling car in the country for a reason.


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    Re: Target Lexus: GM Considering Buick LS Fighter

    nothing to see here move along - boy who cried WOLF (again)

    wake me when I can buy one on the showroom floor. Until then, pure BS as far as I'm concerned.
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