Secret Buick concept car inspires new design theme

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Thread: Secret Buick concept car inspires new design theme

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    Secret Buick concept car inspires new design theme

    Led by a new design theme, Buick seeks to remake its image
    By John McCormick, Special to The Detroit News
    March 21, 2019
    detroitnews.com

    America’s premium automotive companies are struggling to find their footing in today’s crowded luxury market, hemmed in by the dominant German makes and the relatively new and aggressive Asian brands.

    Against this backdrop, one of Detroit’s longest-lived nameplates, Buick, is remaking itself with a new effort based largely on a fresh design theme.

    Buick survived the drastic culling of brands at GM brought on by the 2008 recession and the parent company’s bankruptcy, mainly because of its popularity in the booming Chinese market. Buick’s success in China has continued but now the venerable marque wants to raise its profile in the U.S. as well, with a major, design-led wave of new products.

    CONTINUE AT LINK ABOVE
    Last edited by nadepalma; 03-25-2019 at 10:15 AM. Reason: Reformatted; moved to newsticker

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    Re: Secret Buick concept car inspires new design theme

    So does this mean Opel got to keep the current design theme and Buick had to go in another direction?

    Hopefully one benefit on the interior is being able to stay more premium instead of having to share designs with the mainstream Opel.

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    Re: Secret Buick concept car inspires new design theme

    Sounds promising but we've seen time and time again the promise ending up to be little more than fluff and we get a slightly upgraded Chevy, but lets see what they actually build. I hope they DON'T show the concept and get everyone all excited about something they aren't going to build. Or if they do show it, make it very clear it is a styling exercise and it will never be built, for that matter they could name it "Buick NeverGonnaBuildIt" just to be clear.

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    Re: Secret Buick concept car inspires new design theme

    "Led by a new design theme, Buick seeks to remake its image"


    They could accomplish the title of this article by building the Avista.
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

    In the past, I've had a 5th gen Camaro, a CTS sedan and coupe, two 3rd gen Firebird Formulas, a convertible 4th gen Trans Am, a Reatta, a couple of Monte Carlos, an Avenger coupe, a couple of Cavalier hatchbacks, a Saturn SC1, and a Cherokee.

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    Re: Secret Buick concept car inspires new design theme

    Is there a reason to keep a concept car secret, other than not wanting to disappoint the public over what might have been? Why build it? Wouldn't CGI and clay models have been enough for the designers?
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by ksr View Post
    Is there a reason to keep a concept car secret, other than not wanting to disappoint the public over what might have been? Why build it? Wouldn't CGI and clay models have been enough for the designers?
    I suspect they're waiting for GM board approval to show the car.

    I'm just thankful that it's a CAR, not another SUV.

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    Re: Secret Buick concept car inspires new design theme

    Itll be a car...it'll look gorgeous, and instead of actually building it we'll get a CUV with some half hearted nods to the concept.
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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by EJD1984 View Post
    I suspect they're waiting for GM board approval to show the car.

    I'm just thankful that it's a CAR, not another SUV.
    I'm assuming designs look different in 2D vs 3D, or what might look good even as a scale model in 3D may not look good life size....

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by ksr View Post
    "Led by a new design theme, Buick seeks to remake its image"


    They could accomplish the title of this article by building the Avista.
    I'd prefer they built the Avenir. Avista was on alpha, Avenir was on Omega. I'd get my checkbook out for either that or the Caddy equiv. But neither is going to happen. Large 2 door coupes are all but dead.

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by Vagon11 View Post
    I'd prefer they built the Avenir. Avista was on alpha, Avenir was on Omega. I'd get my checkbook out for either that or the Caddy equiv. But neither is going to happen. Large 2 door coupes are all but dead.
    Wasn't the Avista pretty much the size of the Camaro?
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

    In the past, I've had a 5th gen Camaro, a CTS sedan and coupe, two 3rd gen Firebird Formulas, a convertible 4th gen Trans Am, a Reatta, a couple of Monte Carlos, an Avenger coupe, a couple of Cavalier hatchbacks, a Saturn SC1, and a Cherokee.

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by ksr View Post
    "Led by a new design theme, Buick seeks to remake its image"


    They could accomplish the title of this article by building the Avista.
    Avista is based on the current existing design theme. They are now moving to something different.

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by BahamaTodd View Post
    Avista is based on the current existing design theme. They are now moving to something different.
    Which shows how dumb GM is. They had a concept car that received an overwhelmingly positive response. I can't remember another time when that's happened in recent years. Now they're just going to pretend like it never happened.

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    Re: Secret Buick concept car inspires new design theme

    Quote Originally Posted by ksr View Post
    Is there a reason to keep a concept car secret, other than not wanting to disappoint the public over what might have been? Why build it? Wouldn't CGI and clay models have been enough for the designers?
    They've gone from not building their concepts to not even bothering to show them.

    This is a next level flex by GM, I need to sit down to process this.

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    Re: Secret Buick concept car inspires new design theme

    Generally speaking; nobody builds their concepts.
    Not sure how the idea that only GM doesn't, ever came about.

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    Re: Secret Buick concept car inspires new design theme

    Hopefully this is not the "completely new grille design" he was talking about:



    Overall, that's better than this:



    But it's definitely an overdone mess compared to this:


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